milan — The year of collaboration is not over yet.
For their latest project, streetwear retailer One Block Down teamed up with RefrigiWear to celebrate the American label’s 60-year legacy in workwear.
The retailer has customized four of the brand’s signature pieces in a limited-edition collection that includes an iron tough jacket and vest, heavyweight double-cotton hoodie, and rugged leather gloves. One Block Down fine-tunes the cut and fit of each piece, finishing it off with reflective stitching and co-branded detailing, as evidenced by his 1960s “reggie” mascot logo on RefrigiWear.
Priced at €65 for the gloves and €345 for the jacket, most items are available in white, black and octane and are sold not only on One Block Down’s e-commerce platform, but also in brick-and-mortar stores in Milan, Rome and Paris. increase. It officially opened during Paris Fashion Week in September.
Also announced was the release of an exclusive video campaign directed by Rick Rocha and shot in New York City, the birthplace of RefrigiWear.
Founded in 1954, RefrigiWear was established to serve workers in the commercial refrigeration business. The brand’s mission is to create tough outerwear and has become best known for gear that is windproof, water-repellent and tear-resistant to withstand sub-zero temperatures.
At the end of the 90’s RefrigiWear made its way to Europe and since 2004, when the brand officially started to hit the market, it has been infiltrating Italian street culture.
Launched in 2009, One Block Down has become known as an observer of the subculture movement through its line of streetwear staples and coveted sneakers. Brands available at One Block Down stores include Shot, Levi’s, Carhartt WIP, Heron Preston, Vaughn x Raised in apparel, Nike, Adidas Originals, Converse, Hoka One One, Vans and New Balance in footwear. I have.
Retailers have gradually expanded their reach to include accessories and lifestyle objects through labels such as Oakley and Le Specs, 19-69 and Cassina.