A new era of fashion-driven tech launches at CES


Thanks to the participation of award-winning singers, dancers, choreographers and TV personalities, CES 2023 was the launching pad for IdolEyes fashion audio glasses by Paula Abdul. (Courtesy Kenny Fried)

Courtesy Kenny Fried

The glasses are an attractive take on eye care protection and feature Bluetooth 5.0 connectivity, allowing users to make and receive phone calls and host online meetings. A new way to listen to music, podcasts and audio. (Courtesy Kenny Fried)

Courtesy Kenny Fried

Fashion has never been a focus of CES, but for Paula Abdul, presenting the product in Las Vegas was a no-brainer. (Courtesy Kenny Fried)

Courtesy Kenny Fried

Dr. Taryn Rose has teamed up with designer Enrico Quini to create a line of high fashion men’s and women’s shoes that are widely regarded as the most comfortable and best fitting on the market.(Courtesy) Kenny Fried)

Courtesy Kenny Fried

Dr. Taryn Rose (left) and Enrico Quini (right) pose with a reporter. (middle)

middle

Over the years, the Consumer Electronics Show in Las Vegas, Nevada hasn’t really given fashion much attention.

Wearables have long been a featured element at the world’s largest gatherings for technology and innovation, but most of these elements focus more on function than form. lines are on their way to high design, but most are not.As a result, CES never really showcased the world of top-level couture.

until now.



Thanks to the participation of award-winning singers, dancers, choreographers and TV personalities, CES 2023 was the launching pad for IdolEyes fashion audio glasses by Paula Abdul.

The glasses are an attractive take on eye care protection and feature Bluetooth 5.0 connectivity, allowing users to make and receive phone calls and host online meetings. A new way to listen to music, podcasts and audio.

For Abdul, presenting the product in Vegas was a no-brainer.

“What setting do you think would be better than CES to launch this product?” she asked. “I am so happy to finally step into the world of tech…and as you know, I have played in many arenas and always wanted to be in this world. I needed the right partner and now, thanks to 1of1 Custom, I have just that, and I’m so excited to step into this space and bring technology and wearable fashion accessories together. “

For Abdul, fashion is certainly the key behind it. But for Dennis Lee, founder and CEO of 1of1 Custom, technology was just as important.

“I’ve always been an audio geek,” says Lee. “I was a kid in my class and had heard Sony through my sleeves. For her IdolEyes audio glasses, our engineering and design teams worked with Paula to come up with a product that perfectly represents her brand, providing a great audio listening experience and her We definitely combined stylish designs.”

Available for both women and men, the first models of the product will come in seven colors and will be available immediately on 1o1 Custom’s and Abdul’s websites starting at $199, with Amazon and retailers expected to roll out later this year. It has been.

Elsewhere at the show, another pair of highly influential personalities presented their own take on high-fashion women’s footwear.

Orthopedic surgeon Dr. Taryn Rose and renowned designer Enrico Quini have combined cutting-edge innovation with luxurious Italian design to create a line of high-fashion men’s and women’s shoes. This shoe is widely accepted as the most comfortable and best fitting on the market.

The collaboration between Dr. Rose (known for her eponymous collection that blends fashion and function) and Italian footwear designer Cuini deploys the company’s proprietary, patented technology to bring computer vision and enterprise Creates a personalized, bespoke fit through a secret algorithm. Their shoes distribute pressure across a larger foot surface area, dynamically releasing pressure, increasing stability and restoring energy.

“There are two broad categories of reasons why heel comfort is difficult,” says Rose. “First, it’s about the physics that our unique foot support system addresses, and second, it’s about proper fit. Our sophisticated measurement system uses image recognition and AI to It avoids the difficulty of training sales staff while providing the best fitting and most comfortable shoes on the market.”

Prices range from $800 to $2,000, but the quality matches the design. Abdul’s IdolEyes fashion audio glasses and Cuini’s tech-driven footwear are here at CES 2023, where he’s an outlier, or just the tip of the iceberg of emerging tech and fashion trends. Is not it?

Steve Winter and Kenny Fried are WTOP contributors working for Brotman|Winter|Fried, a division of Sage Communications.



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