All You Need to Know About The An Hour For Ukraine Initiative – WWD

London – Fashion designers in the British capital are using their influence to promote a ‘Time for Ukraine’ initiative ahead of Christmas.

The event will see major British landmarks such as Trafalgar Square, Canterbury Cathedral, Lambeth Palace, the Scottish Parliament Buildings in Edinburgh, and several other major locations in Paris, New York and Sydney at 8 pm local time. Turn off the festive lights for an hour at a time. Wednesday, the darkest day of 2022.

Organized by Ukrainian President Volodymyr Zelensky’s fundraising platform United24, members of the Ukrainian parliament, fashion and creative platform 1 Granary, and alternative media organization War Against War, ‘Time for Ukraine’ will take place this winter in Ukraine. A generator in a hospital inside.

Olya Kuryshchuk, the founder of 1 Granary, was born in Ukraine and is now based in London after graduating with a BA in Fashion Design from Central Saint Martins. Turning off the lights in his home for an hour from around the world to show support for Ukraine.

Participating designers from Knwls include Charlotte Knowles and Alexandre Arsenault, Richard Quinn, Charles Jeffrey, Stefan Cooke, Chopova Lowena, Kiko Kostadinov, Paolina Russo, Masha Popova, Sinéad O’Dwyer, Eftychia Karamolegkou, Lutz Huelle, Rhana and Paula Canovas Del. Vas included. Jordan Dollar, Duran Lantinck, Katie Barnett, Tallulah Harlech, Standing Ground’s Michael Stewart, Robin Lynch, Goom Heo.

“I am part of the global fashion industry, but I am also Ukrainian. No connection The “Time for Ukraine” awareness campaign was set up to draw attention to the humanitarian catastrophe in my home country. “

Many designers will promote the “An Hour For Ukraine” initiative on social media to encourage followers around the world to turn off the electricity at home for an hour to show their support for Ukraine.

The initiative is supported by Justin Welby, Archbishop of Canterbury and Sadiq Khan, Mayor of London.

“Early this month in Ukraine I saw Ukrainians suffering in the dark and cold winter with no electricity and facing the violence of the Russian regime. We are called upon to do the same as our brothers and sisters…that is why we urge you to donate whatever you can to the United24 initiative to raise funds to pay for hospitals. , I highly recommend it to everyone.Generator,” said Welby.

Khan also said London would be in solidarity with Ukraine “every day in this shortest day”, adding that “2022 will be the year defined by the heroism of the Ukrainian people in defending their homeland against Putin’s illegal aggression.” We are all preparing for Christmas, but this hour of darkness is faced every day by ordinary Ukrainians living in freezing cold, without electricity, heat and water. It reminds me of all the hardships and deprivations that exist.”

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