B2B eCommerce Platform Fashion Cloud Raises $26.6M 

B2B e-commerce platform fashion cloud has raised €25 million (approximately $26.6 million).

B2B Software Solutions for the European Fashion Wholesale Industry said on Tuesday (December 13): press release We will use the new capital to accelerate our international expansion.

“Brands and retailers want to make it easier and more effective to work together,” Fashion Cloud co-founder Alice Ter Quille mentioned in the release. “This investment will enable Fashion Cloud to take collaboration between stakeholders to the next level.”

Over 600 brands and over 20,000 retailers use the company’s platform. According to a press release, Fashion Cloud was founded by him in 2015 and has seen accelerated growth over the past three years.

The company said in a release that its software addresses fragmentation and inefficiency in the fashion wholesale industry by providing fashion brands and retailers with a suite of solutions covering content and data exchange, digital pre-ordering and re-ordering. said to solve the problem of

These solutions will enable both companies to “go digital everything” so they can better share marketing materials and product data, optimize orders and inventory, and work together more efficiently.

With new capital and backing from investors, Fashion Cloud will further develop features that allow retailers to access marketing materials and product data from brands, ensuring stores have the right quantity and type of products at all times. Build automatic reorder suggestions to make available. , and allows brands to share their sustainability attributes with each release.

Funding was led by a specialist European growth equity investor VerdunAccording to the press release, B2B software business expertise, a large international network and an in-house team of experts will further support Fashion Cloud.

“The digitization of fashion wholesale is essential for efficient collaboration and trading, and ultimately for making the industry economically and environmentally sustainable,” said Verdane Principal. Bjorn Beckmann “We are confident that with Verdane’s support and funding, Fashion Cloud will be able to solidify its position as a leader in the European market,” it said in a release.

As PYMNTS reported in January, Fashion Cloud has recognized the need for a model. data standard After the platform recognizes that there are significant differences in the types of data being provided. The company determined that by optimizing the process, online merchants could collect clear data.

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