Birkenstocks one of most purchased fashion items of 2022 | Retail industry

Birkenstocks, trouser suits and no-sew workout sets were three of the most purchased fashion items in 2022. For those looking to take advantage of trending items, Boxing Day sales can be fruitful as many of the hottest items are on offer.

I Shop Therefore I Am reads Barbara Kruger’s 1987 work. So what does this mean for consumers in 2022 if they are defined by what we own?

With many wanting to continue enjoying pandemic finds such as comfortable footwear, luxury online shop Yoox reports that the best-selling shoe in 2022 will be the Birkenstock Boston Clog.

Founded in 1774, the German brand has seen a bit of a comeback in the last two years. Once a favorite of healthcare professionals, the shoe has become a favorite among celebrities and influencers, including fans like Kendall’s Jenner, Gigi Hadid, and Sienna’s Miller.

Prices start at £90, and searches for Boston clog styles have increased by 593% in the first six months of 2022, according to online fashion search engine Lyst. The taupe suede version was sold out and was selling for more than double his original price on resale platforms.

Meanwhile, both The Office and Amazon Fashion Europe reported Crocs as the top seller. In the office, it was the black faux-fur lined Crocs that performed best.Like Birkenstocks, Crocs used to be popular among hospitals and hospitality workers. Founded in 2002, the brand has seen renewed interest during the pandemic. It’s his second fastest growing brand in 2022 and is endorsed by everyone from Stormzy to David Hockney.

Comfort was also a trend at Primark, with two loungewear pieces in the top three products. Snadies (£16 fleece-lined items) are selling well, described by Primark as “oversized, close-fitting hoodies and blankets,” reflecting consumer concerns about energy prices. It may be. The description also mentions “toast” and “keep the cold at bay”.

Meanwhile, the no-sew set featuring a crop top, shorts and leggings looks very similar to Skims, the hugely popular brand founded by Kardashian. Crop tops, on the other hand, start at £3.50.

Elsewhere, the growing interest in workwear reflects changes in the working environment as more people return to the office.

According to property consultancy Remit, the average number of employees working in offices in England and Wales per day has reached its highest level since the pandemic in October. In London’s West End, 57% of employees are back at their desks, even higher in Docklands, where many financial institutions are against working from home.

Consumers took a different approach to work attire, perhaps reflecting a hybrid work environment. Both M&S and John Lewis reported strong sales across the dress category.

M&S has sold over 400,000 tiered dresses ranging from £25 to £45, available in myriad colors and prints. With a round neckline and mid-calf, the website photos the style with formal her boots, court heels, and casual his trainers.

John Lewis’ £59 floral print archive dress was a green bestseller. It has since been repeated in pink.

On the other hand, in Jigsaw, magenta and velvet two-pieces performed well, and suits performed well. The single-breasted black velvet blazer (£278) is among Reiss’ top three sellers.

“People don’t want to spend money on casual clothes because of the cost of living,” said Jigsaw Creative Director Joe Sykes.

The magenta tuxedo suit and satin-trimmed trousers hit stores for the first time in November 2021. That drop sold out within his four hours. A waiting list of over 1,600 people arrived this summer.

Sykes said Jigsaw’s outstanding tailoring sales were up 30% year-over-year, outpacing its classic suiting line. Some customers style the jacket and pants separately. ”

Google reports that searches for “wide-leg pants” have reached the highest level ever recorded in 2022. Available in petite, regular and long, sizes 6 to 20, and a variety of colors including gray and blue, they retail for £39.50.

The best-selling jeans from luxury online retailer Net-a-Porter turned out to be straight-cut, high-rise. Branded versions such as Khaite, Citizens of Humanity, and Agolde made it into the top five.

The Row’s zip-front ankle boots were top sellers on both Net-a-Porter and Matches Fashion. First seen on the runway for Fall/Winter 2019, these leather boots sell for £1,300 and are often photographed by street style stars.

On the lower end of the scale, the £89.99 cleat-sole Chelsea boot was among the Office’s top sellers, and Clarks said more than 1,000 pairs of the £130 black Aprilia Chelsea boot were sold in November alone. The £135 lace-up Rixle boots were also popular.

When it comes to sneakers, various retailers report Converse, New Balance, and Veja as the best-selling brands.

When it comes to bags, there’s a return to shoulder styles, with both Net-a-Porter and MatchesFashion citing the Loewe Puzzle bag as a top performer. Longchamp Le Pliage (£95) was the top seller at John Lewis. The retailer credits his Gen Z unboxing video on TikTok (the hashtag has more than 7 million views on him) for renewing interest in the traditional French brand .

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