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Cassey Ho, founder of popular fitness brand Blogilates, recently accused Chinese fast-fashion retailer Shein on social media of stealing one of her skirt designs.
In an Instagram post, the 36-year-old fitness entrepreneur expressed frustration and anger after discovering that a global brand allegedly plagiarized her Pirouette Skort design.
Ho posted some side-by-side comparison images pointing out the similarities between her design and what Shein sold.
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According to Ho, she had mixed feelings at first because she wasn’t sure whether to be flattered or upset about being copied.
“Is this a twisted rite of passage for fashion designers?” Ho wrote. “Should I be flattering?
Commenters on Ho’s Instagram post mostly expressed their support for Ho, but accused Shein of alleged copying.
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“We no longer support @sheinofficial!!” user wrote. “This is terrible for them. I’m sorry this happened to you.”
“This sucks,” interrupted another commenter. “Not just the design, but the pose. Come on!! Couldn’t they make it less noticeable?”
“Oh, sorry!” wrote another. “They are definitely crap for doing that to you and so many others!”
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In a subsequent blog post, Ho explained the process of designing the Pirouette Skort. It has been played over 26 million times.
The skirt sold out a few days after its release, but Ho improved the design even further, removing the front seam to prevent “camel toe”, lengthening the back of the skirt for more coverage, and adding stretch from the waistband. was removed to prevent entrapment.
Ho emphasized the lengthy process of prototyping to ensure quality and suitability. She next argued that fast fashion giants like Shane had ruined consumer perceptions of the time it takes to make quality clothes.
Ho released an updated Pirouette Skort on January 5th with all the necessary improvements. It took Ho five months to finalize the design, but Shane was able to release a copy of the skirt just a few weeks later.
Shein, which was recently valued at $64 billion, has faced similar design theft charges in the past.
In June 2021, designer Mariama Diallo Women’s clothing line Kind regards Leahtaking to Twitter to point out that the brand copied her label’s look and design.
Meanwhile, in June 2022, an artist based in Florida Magdalena Mohrman sued From 2019 to 2021, she sued the company for more than $100 million in damages for taking some of her copyrighted work off Instagram without her consent.
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