Celebrating The Future is Beautiful, the theme of the Spring/Summer 2023 campaign, Bloomingdale’s looks to the future of fashion with Non-Fungible Clothing, a web3 native fashion brand that aims to revolutionize the future of modern luxury fashion through technology. are collaborating with
The two will jointly drop an ultra-limited edition of 150 blockchain-enabled t-shirts available at Bloomingdale’s in Dubai Mall. Ahead of the official launch on January 26, 2023, Bloomingdale’s will be hosting a groundbreaking month-long web3 fashion activation in stores. The pop-up unveils the collection and features a truly immersive HIS VR experience where visitors can try out a virtual twin of a t-shirt in a custom HIS metaverse.
Jumy, Trillionaire Thugs, and Hybrid Meta, three well-known brands in the NFT space, also leverage web3’s expertise to contribute to the collaboration. Technically, each t-shirt is tokenized as his NFT on the Polygon blockchain to verify authenticity and enable traceability. Owners claim full ownership of their wearable virtual twins (NFTs) in the metaverse by scanning the unique NFC tag embedded in the t-shirt with their mobile phone, the official web3 community of Non-Fungible Clothing. You can become a member.
The brand also integrated the clothing with augmented reality technology to trigger custom 3D virtual animations when scanned.
Priced at 999 AED, the NFT-backed t-shirt will be available for purchase on January 26th at the men’s department store on Level 2 inside Bloomingdale’s Dubai Mall.th Not only online, but also at Bloomingdales.ae.