See all of the season’s biggest marketing efforts, from advertising campaigns and digital initiatives to major ambassador partnerships. Got news to share? Send to web@footwearnews.com.
January 11, 2023: Red Wing Heritage We partner with a local Minneapolis non-profit youth art and design education center juxtaposition art (JXTA) latest campaign. Specifically spotlighting a passion for art, education and craft, the collaboration offers student apprentices a real-world learning experience with their own interpretation of the 70-year-old boot, the Red Wing Heritage Classic, his mock-up. intended to bring about. A small batch collection of student custom Mocs and complementary sweatshirts will be available starting January 18th at shop.juxtapositionarts.org. All proceeds go back to the JXTA Education Program to help create a space for artists and creators to thrive. their craft. To further revitalize the campaign, Red Wing Heritage will replace advertising with art and cover local billboards across Minneapolis with original artwork created by JXTA students, alumni and friends.
Credit: Courtesy of Red Wing
Marketing measures from 2022
December 12, 2022: Saishu tapped co-founder of roses Natalie Holloway As the new face of our maternity return policy. The policy, once led by Saysh’s co-founder Allyson Felix, tells Saysh customers who have purchased his Saysh Ones before, in case they experience a change in foot size during pregnancy. , offering a free pair of new sizes. To celebrate their partnership, Saish and Holloway, who are pregnant with their second child, gathered a group of inspirational female founders and entrepreneurs for an intimate dinner at Alta Her Adams in Los Angeles. I was. Guests include Deux’s Sabeena Ladha, Jinx’s Terri Rockovich, Breeze’s Annabel Lawlee, Swoon Homes’ Luana Arantes, Insert Name Here’s Sharon Pack, Allyson and Wes Felix, and more. As Saysh’s maternity return policy evolves to include new expressions and offerings, the brand also announced a partnership with Cadenshae, an activewear brand for mothers, to offer customers who choose to exchange their shoes through the policy Offer a special gift.
Natalie Holloway Credit: Wes Felix for Saysh
November 10, 2022: Tom Brown I’m back at my alma mater, the University of Notre Dame, for the annual football game. This is a tradition the designer has followed since his 2014. Held in the south quad of the university’s campus, casting was through open call video submissions, and students were part of the game. His 2022 Football Capsule collection in grey, white and khaki fuses classic varsity elements with modern Americana. His icons of the brand, such as Bal collar coats, sack jackets and pleated skirts, are paired with striped rugby polo shirts, his high-top canvas sneakers and slingback shorts. The brand’s signature outerwear, cashmere knits, long johns, down parkas and cozy muffs are a nod to the fall season of sports. Brown was recently announced as an artist-in-residence at Notre Dame. Over the next year, he will deliver a series of talks, visit campuses and contribute to the exploration of how fashion and design shape public life. It culminates in a course titled Suits: The Art, Philosophy and Business of Thom Browne.
What he believes: Shinna Naseri
