CATALYSTS FOR THE FUTURE THROUGH THE POWER OF FASHION

Introducing ZIMRothschild, this year’s breakout brand. We give home to the purposeful and passionate “unicorns” who walk among us.

MIAMI, Fla., United States, Jan. 5, 2023 /EINPresswire.com/ — This year’s breakout lifestyle brand is ZIMRothschild (ZIM). ZIM was founded in 2019 by Malawi-born, Champaign, Illinois-raised attorney Sunga Mkwezalamba. “I noticed a gap in the market for individuals I later identified as ‘unicorns’ – purpose-driven people who needed a home that shared ideas, resources and style. When I tested this idea by designing and selling a product at a Chicago law firm, the response was overwhelmingly positive. ”

The ZIM fashion line is the uniform by which ‘unicorns’ identify each other and to wear with pride, symbolizing individuality, strength and motivation. Sunga adds: Our motto is “We will meet you” and we strive to be a beacon of light to the world.

1st generation
ZIM officially launched with a limited edition collection titled ‘Generation 1’ with a focus on building community through organic outreach. The line was designed with the help of Off-White’s former creative director and has become a hit, mixing streetwear and prep. The connection between the brand and its audience has developed through social media engagements, newsletters, and articles written by his ZIM team about Unicorn’s customers, highlighting their unique capabilities. “We wanted to identify who the unicorns were and understand their interests and why they identified themselves this way,” says Sunga. The brand also leveraged customer feedback to drive product design. This feedback was essential for his Sunga, as he wanted to determine what customers wanted to wear and understand how brands could best support them.

2nd generation
Always forward-thinking, ZIM makes a bold statement by weaving technology into product design with the launch of the “Generation 2” line at the end of February in honor of Black History Month.

About ZIM Rothschild
ZIMRothschild is a lifestyle brand and platform for individuals called ‘unicorns’. A unicorn is a purpose-driven individual who stands out and strives to make life better for himself and others. ZIM identifies them as ‘unicorns’ so that they are noticed and the positive change they bring does not go unnoticed.

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Sunga Mukwezalumba
ZIM Rothschild
+1 217-778-2787
email here