Dakota Johnson’s “Perfect” Handbag Is a Reimagined—And Suitably Retro—Gucci Classic

“I’ve always glorified ’70s fashion,” Dakota Johnson told The British. trend“The shape, the line, the color, the pattern. But also the mood of the person wearing it.” It’s evident in her red carpet appearances, from the no-nonsense retro Gucci suit to the Old Hollywood splendor of her feathered champagne gown (also Gucci). vanity fairthe post-Oscar party that same month.

Dakota Johnson stars in Gucci’s new Jackie 1961 campaign, photographed by Glenn Luchford.

Glen Luchford

So who better than Dakota to be the face of the latest edition of one of Gucci’s most beloved bags, the Jackie 1961? Inherits the cloak from the list owner.

Instantly recognizable thanks to its curved half-moon shape and distinctive piston hardware, the Gucci saddle bag became a firm favorite of the former first lady in the ’70s, flashing photos of Jackie zipping around Manhattan with a leather tote in tow. It became an icon in between. Status.

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