Syky, created by fashion veterans who had top positions at Ralph Lauren and Burberry, has closed a funding round led by Seven Seven Six, the venture fund of Reddit co-founder Alexis Ohanian.
The company is the brainchild of Alice Delahunt, who was Ralph Lauren’s Chief Digital and Content Officer and, prior to that, Burberry’s Digital and Social Marketing Director. In March, she left her Ralph Lauren to focus on building her own digital fashion venture.
“Some people talk about digital fashion when it’s coming or when it will be. In my view, it’s already here,” Delahunt previously told BoF.
Syky (pronounced “syke”) is a blockchain-enabled platform intended to act as a marketplace, community hub and incubator for emerging designers in digital fashion. The funds will be used to “support Delahunt’s vision and her mission to enable this digital-first generation to create, curate, share and trade fashion collections,” the company said in a release.
This investment is Seven Seven Six’s first investment in web3 fashion.
“We invested in Alice and Siky because we believe in Alice’s vision of building a leading fashion platform and community for the next generation of designers and consumers,” Ohanian said in a statement.
Virtual fashion is a niche market compared to physical fashion, but young consumers who spend time in virtual environments such as Roblox and Fortnite appreciate the digital look and are willing to spend money on virtual clothing and avatars. said to spend Many fashion brands and entrepreneurs expect digital fashion sales to grow significantly over the next few years.
learn more:
The executive who left luxury in digital fashion
Alice Delahunt left her role as Chief Digital and Content Officer at Ralph Lauren to found her new web3 company, believing that digital fashion was at an inflection point.