Dior Names BTS Member Jimin as Brand Ambassador – WWD


Branch: In its latest pairing between the luxury brand and K-pop celebrity, Dior has signed Korean singer, dancer, songwriter and boy band BTS member Jimin as its global ambassador.

The band’s relationship with the French luxury house dates back to 2019, when Dior menswear designer Kim Jones designed the stage outfits for the ‘Love Yourself: Speak Yourself’ world tour. BTS has worked with brands such as McDonald’s, Coca-Cola, Samsung and Louis Vuitton, and was appointed brand ambassador in April 2021, but the partnership has ended.

Vuitton and Dior belong to the French luxury conglomerate LVMH Moët Hennessy Louis Vuitton.

BTS, which released its first album in 2013, took a break last June to complete its mandatory army, with band members RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook exploring solo projects. He shocked fans all over the world by revealing what he was doing. service. Jimin recently collaborated with Big Bang’s Taeyang on his new single “Vibe”.

Jimin.

Courtesy of Dior

Dior’s signing of Jimin shows that each member of the band can now exert their own branding power. “The Korean artist now embodies the spirit and idiosyncrasy of his style, modernity with its timeless character.

This house is well aware of the power of K-pop stars. Blackpink member Jisoo has been turning the crowds crazy since signing with Dior in March 2021 as his global ambassador for fashion and beauty. to data and insight company Launchmetrics.

On the men’s side, Jimin joins a group of brand ambassadors including EXO member Sehun and ASTRO’s Cha Eun Woo. I participated.

Jimin.

Jimin.

Courtesy of Dior





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