Entering their 40th Anniversary, OLEHENRIKSEN Announces Introduction of Fashion Designer Anine Bing as their first Global Scandi Brand Advisor

New York, January 17, 2023 /PRNewswire/ — Award-winning skincare brand OLEHENRIKSEN® is celebrating its 40th anniversary by further developing its Scandinavian heritage with Anine BingFounder and Chief Creative Officer of her eponymous label and as the first Global Scandi Brand Advisor. It will promote the richness of Scandinavian culture with its many benefits and bring Scandinavian values ​​such as hygge back to the map.

Scandinavia represents a larger-than-life culture built on small things, such as the Danish-born practice of hygge. With the countries within the region boasting the happiest populations in the world, OLEHENRIKSEN has infused the philosophy of Scandinavia and hygge into its products since its inception. Whether it’s the locally sourced ingredients that enhance the brand’s skincare products, or cherishing the moment of applying them, OLEHENRIKSEN puts Scandinavian skin health at the forefront, embracing this diverse and traditional culture. I staunchly defend it.

Danish brand founder Ole Henriksen His personal experience with cystic acne inspired him to create a wellness-focused skincare line inspired by his scandi roots. Infused with a blend of powerful Scandinavian acids and plant-derived ingredients such as Nordic birch sap, snow lotus and alpine willow herb extracts, each pleasure-inducing ingredient and product has the opportunity to embrace any application. to

OLEHENRIKSEN, Vice President of Global Marketing for OLEHENRIKSEN, elaborates on the importance of leveraging a brand’s storied history. Rachel Berg,stock, “We are a Scandinavian born brand and as we approach our 40th anniversary, we have set ourselves apart by returning to our roots in Scandinavian skin health and understanding this holistic ethos. increase. Anine Bing As our Global Scandi Brand Advisor and partnering with other Scandi Influencers worldwide, to amplify cultural diversity and Scandinavian inspired skin wellness approaches in a fresh and contemporary way. I can. “

Widely known for its effortlessly cool wardrobe essentials, Bing has been a recognized authority on Scandinavian style since launching its namesake brand in 2012. Inspired by Scandinavian simplicity and American energy, Bing has built a global fashion house focused on his everyday wardrobe style and investment items. For the modern woman who seeks a timeless and rebellious approach to style. The brand’s first global focus on skin as her advisor to her scandy her brand. provide to

“I’ve been a longtime fan of OLEHENRIKSEN skin care, so when the brand approached me about this partnership, I was immediately intrigued. To tell Anine Bing“Our common passion Scandinavian culture creates a unique synergy and I really looking forward to it Bringing life to the many exciting concepts we are working on. “

Bing’s role within brands can range from creating social media content to collaborating across brands. Through the partnership, Bing spearheads her six-part miniseries, which takes an inside look at Scandinavia’s best skin and health, featuring effortless style, morning wellness tips, and of course her favorite her favorite. Offers her Bing secrets for achieving OLEHENRIKSEN products. Aimed at shedding light on Scandinavian culture, this exclusive content effectively harmonizes skincare with general wellness practices, a lifestyle that transcends skincare and her OLEHENRIKSEN as her brand. Emphasize

“Few people I have met are as strong and elegant as Anine. I have admired her impactful, eclectic and classic designs for many years. I am very pleased to join the ‘Global Scandi Brand Advisor’,” said the founder of the OLEHENRIKSEN brand. Ole Henriksen“From the philosophy of hygge to living a simple life filled with joy and positive affirmation, not only can we identify with many of the elements that make Scandinavian culture so rich, but we also bring this palpable energy to the brand. Her leadership and expertise in this area, coupled with her perspective on Nordic lifestyle, wellness, skincare and style, make her the perfect partner for OLEHENRIKSEN. .”

OLEHENRIKSEN recruited leading Scandinavian creators such as: Linda HallbergHorse, Nena Ekem Other features for creating powerful content series highlighting the Nordic lifestyle. Introducing a fresh, contemporary line-up straight from the region, this content development immerses people in the richness of culture through high-level storytelling.

Deploy content as soon as possible January 2023, OLEHENRIKSEN on Instagram, TikTok, YouTube and other social channels of the brand. Expect to fall in love with the rich Scandinavian heritage that unites these forward-thinking partnerships.

almost Annie Bing

Annie Bing am angels Based fashion brand founded by Anine BingFounder and Chief Creative Officer, and Nikolai Bing, Founder and CEO. Inspired by Scandinavian simplicity and American energy, Annie Bing has built a global fashion house focused on everyday wardrobe essentials and investments for the modern woman seeking a timeless and rebellious approach to style. Powered by a passionate social media following and a modern approach to instant fulfillment, the brand has become a multi-million dollar business and continues to grow since its launch in 2012.

About Ole Henriksen

mehenriksen Skin care was born out of the perseverance of a young man who wanted to heal his own skin. His story begins in a small town in Denmark. Ole suffered from cystic acne when he was 18, forcing his normally bright personality to turn inward. Finally, after a chance encounter with a renowned holistic skin care healer, he was inspired to embrace the transformative power of skin care. Transforming lives through health is Ole’s life’s work, and it was this transformational approach to skincare that made her the world’s first celebrity facial artist. “Ole Glow” was so coveted that in 1983, he decided to bottle the expertly crafted formula and launch his namesake brand, OLE.henriksen skin care.

The mission continues today.mehenriksen We believe in a proven skin care philosophy that combines replenishing and exfoliating for glowing skin. We believe in the skin-regenerating power of acids – Vitamin C and AHAs are our mainstays. We believe in Scandinavian health principles. We believe in skin care that is fun to use. Because a happy face is a beautiful face.

we are olehenriksen skin care. Clinical Scandinavian skin care. Joy and results in every bottle since 1983. OLEhenriksen Sephora is CLEAN, cruelty-free, paraben-free and phthalate-free for brighter skin with a clean conscience.

mehenriksen was acquired by beauty brand incubator owned by KENDO Brands in 2011. ParisIt is based in LVMH Moët Hennessy Louis Vuitton, one of the world’s leading luxury goods groups. For more information, please visit www.olehenriksen.com.


About Kendo

original San Francisco, California, KENDO focuses on creating or acquiring beauty brands and developing them into global powerhouses. The portfolio consists of OLEHENRIKSEN, KVD Beauty, Fenty Beauty by Rihanna, Fenty Skin by Rihanna, Fenty Fragrance by Rihanna and Lip Lab. The name KENDO is a play on the word “can”. KENDO is characterized by a dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are sold in 35 countries around the world.

Source: Ole Henriksen

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