Fashion for Good, C&A, Levi Strauss partner on polybag pilot

Organized by Fashion for Good in partnership with fashion retailer C&A and fashion brand Levi Strauss & Co, the six-month project brings together Fashion for Good innovators TIPA Corp. and Greenhope’s innovative bags. will be used.

The bags are made from bio-based materials to reduce fossil fuel consumption and are designed to be compostable in a home or municipal composting environment. The purpose of this project is to find alternative end-uses for landfill materials and to provide at-home options for consumers who cannot access municipal composting programs.

According to Fashion for Good, an estimated 180 billion plastic bags are produced each year to store, transport and protect apparel and footwear. Their production, use, and retirement have a significant impact. Traditional virgin plastic bags have a high carbon footprint and low recycling rates worldwide. Conventional bags are commonly subject to incineration, landfill, or environmental leakage, harming natural systems. To change this paradigm, the group believes innovation will need to find suitable disposal routes that are less harmful to the environment and reduce the consumption of fossil fuels.

Aleix Busquets Gonzalez, Head of Global Sustainability at C&A, said: As part of our sustainability strategy, C&A has set himself the lofty goal of reducing consumer plastic by 2028. This pilot project will play a key role in meeting C&A’s plastic reduction goals and contribute significantly to the industry-wide transition. ”

In this project, Fashion for Good partners C&A and Levi Strauss & Co have combined bio-based materials from innovators TIPA Corp. and Greenhope in the supply chain as viable alternatives to traditional plastic polybags. We test the leading household compostable polybags including:

Levi Strauss & Co Chief Sustainability Officer Jeffrey Hogue added: The pilot hopes to not only move us towards our goal of eliminating single-use plastics in consumer packaging by 2030, but also reduce harmful elements within the apparel supply chain. , it also puts into practice the industry collaboration needed to solve these ubiquitous challenges. ”

Fashion for Good is a global initiative aimed at driving change and a collective movement to make fashion a force for good. The organization works directly with the fashion industry to innovate towards better solutions for people and the planet, empowering behavioral change through Amsterdam’s Sustainable Fashion Museum.

According to Fashion for Good, scaling home compostable bags presents several key challenges, including functionality, impact, cost and infrastructure, all of which were assessed during the course of the project. increase. Innovative bags contain bio-based content and must be tested against key performance and quality attributes such as clarity, durability and longevity. This project aims to compare these bags to conventional plastics in the supply chain and to measure the overall impact of materials and associated costs.

Source link

Leave a Reply