Lifestyle, one of India’s leading fashion retail giants, recently appointed Lowe Lintas to manage its creative operations. As part of the partnership, Lowe Lintas Bangalore will be responsible for the brand building duties of parent brand Lifestyle and its in-house brands (Ginger, Melange, Code, Forca, Fame Forever, IKSU, Kappa, Bossini, Smiley and Juniors). ). The account was acquired via a competitive multi-agency pitch. Lowe Lintas was awarded the mandate against the backdrop of an exciting strategy to imbue the lifestyle brand with a higher purpose and a unique creative expression that helps it stand out from other retail chains.
Commenting on the partnership, Rohini Haldea, AVP and Head of Marketing Lifestyle said: Their sound strategic thinking and groundbreaking creativity, combined with fashion expertise, make them the perfect lifestyle companions. With this partnership, we look forward to creating inspiring, impactful pieces that guide consumers and take their lifestyle to the next level of engagement and growth. ”
The world of fashion is evolving faster than ever and all brands aim to remain relevant and establish their own space in the minds of consumers.Through this collaboration, Lowe Lintas , plays an integral role in positioning Lifestyle as the go-to fashion destination in the minds of these shoppers, paving the way to drive long-term growth for the brand.
Sonali Khanna, Low Lintas President and Office Manager, said of the victory: It’s become essential for brands to go beyond the obvious, both offline and online. Offering trendy products and engaging shopping experiences is not enough. We need to connect with our customers.Lifestyle always enjoys a special connection with our consumers and we believe that our new creations will inspire their souls and rekindle their imaginations. By focusing on the stand, we elevate the lifestyle experience to new heights. ”
Lowe Lintas’ Bangalore office handles all of Lifestyle’s exciting duties.