Fred Couples Rejoins Ashworth Golf as Brand Ambassador – WWD

he’s back!

Hall of Fame golfer Fred Couples, who won the Masters Championship in 1992 in Ashworth golf looks, has re-signed with the label as its newest ambassador.

When Ashworth donned the green jacket in 1992, the couple, who wore one of his classic polos, will be seen next year as they compete on the PGA Tour Champions Circuit and other professional events around the world. , wearing the brand’s signature Golfman logo.

“We are thrilled to be back at Ashworth Golf and to once again wear the Golfman logo representing this legendary apparel line,” said the couple. “Ashworth was by my side when I won the Masters. It has been part of my success in many memorable victories. increase.”

“Thirty years after his historic victory at Augusta, Fred remains one of the most popular and respected golfers,” said Eddie Fadell, President of Ashworth Golf. “It is only fitting that he returns to his family at Ashworth Golf as we relaunch the iconic brand in the United States with a commitment to quality, style and performance.”

Founded in 1987, Ashworth is licensed for the North American market to New Times Group, a Hong Kong-based retail supply chain management company, which says the brand will return to the U.S. market in 2023. .

The couple will wear selected items from the Spring and Fall 2023 lines, which have been developed to offer a blend of tradition and innovation.

Ashworth also sponsors current PGA pro Tom Hoge, who won last weekend’s QBE Shootout and February’s AT&T Pebble Beach Pro-Am.

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