boston, January 18, 2023 /PRNewswire/ — Global digital fashion sales rebounded in December, according to True Fit, the leading data-driven platform that deciphers data. The retailer capped off its 2022 peak his trading and holiday campaign with strong performance despite economic headwinds and shoppers’ increased price sensitivity. Fits and sizes for major apparel and footwear retailers.
Data from True Fit’s Fashion Genome, the world’s largest connected data set on fashion, analyzing insights from 17,000 retail brands and data from 80 million active members, will be available to online retail sites during the holiday season. 2021 levels showed a -9% decline as shoppers returned to stores and online checkouts recovered in December.
Global order volume for online fashion increased +12% in December compared to 2021, according to data from True Fit. This is underpinned by holiday discounts and extended sales periods, which are in high demand among price-sensitive shoppers. And as order volumes skyrocketed, so did demand for Fit Guidance, with his True Fit registrations up 30% year-over-year in December.
According to separate data from BDO, amid the growing cost-of-living crisis, retailers are slamming the Omnichannel sales across both physical stores and e-commerce increased +9.8% in December compared to last yearWith omnichannel apparel sales up 16% over 2021 last month, fashion remains one of the best performing sectors for discretionary spending. Wunderkind points to a post-Christmas online surge, reporting a 26% year-over-year increase in online sales in the last week of December.
William R. Adler, CEO True Fit said: Growth can be captured as fashion accelerates towards his $1 trillion online by 2025. ”
True Fit data shows fashion orders from online multi-brand retailers significantly outstrip orders from direct-to-consumer (DTC) brands, with digital department stores increasing DTC sales during the holiday season trading period. We get 50% more orders than our competitors. This means placing multiple orders through one online retailer and only paying one shipping fee, rather than paying separate fulfillment fees for each order, as True Fit suggests. It may also be related to consumers trying to reduce discretionary spending by choosing to Not only are they located at multiple retailers, but they also have higher levels of credit offered by multi-brand retailers compared to brands.
True Fit is the leading platform used by apparel and footwear retailers to optimize fit guidance and increase shopper confidence. Its platform comprises the most extensive footwear, apparel and consumer data, representing 17,000 brands and over 80 million active members. True Fit datasets are organized and connected to streamline the buying experience, increase shopper loyalty, and provide retailers with unmatched insights and data services.
source true fit