Greek online fashion sales up in 2022

Greece’s online fashion sales rose in 2022 despite rising inflation, geopolitical tensions and an energy crisis that negatively impacted consumer behavior, says in its annual Fashion Year in Review report said in

More specifically, 56% of fashion e-shops reported an increase in revenue from 47% in 2021, and 43% said their performance in 2022 will be positive.

Greece’s representatives in the fashion sector (clothing and footwear) remained optimistic this year, with 40% expecting the situation to improve and only 2% expecting the situation to worsen. 12% are confident that conditions will definitely improve in 2023.
50% of fashion e-shops said they plan to keep prices unchanged in 2023, while 37% plan to raise prices by 6-10%.

Source; ANA-MPA

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