HBCU Frats, Sororities Celebrated In New Reebok Clothing Collection | News

Reebok continues its United Against Racism effort with a new capsule honoring the Divine Nine.

Dubbed the Yard Collection, the new merchandise will come in seven colorways used by HBCU sororities and fraternities: pink/green, crimson/cream, black/gold, blue/white, and blue/gold, according to Vibe. , crown/gold, purple/gold.

This collection is associated with the launch of the Reebok initiative to donate $25,000 to the United Negro College Fund.

Related: North Carolina A&T Receives $500,000 Grant for STEAM Education

“As part of a historically Black Greek organization, January is a very special month for me as it is the founding month of our sisterhood,” said Rebbok’s Vice President of Apparel. Portia Brandt“These communities foster unique ties and legacies of service that have been sustained for more than a century. I am proud to have the opportunity to create a capsule that can tell the story.”

Senior Vice President, US Commercial Sales John Moorepoints out the goal of the collection to “help shine a light on the important endeavors of historically black fraternity and sorority.”

The campaign for the collection features Reebok employees. Some are part of sororities and fraternity.

The collection will be available on January 10th with a starting price of $25.

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