executive decision. H&M removed everything Justin Bieber After the singer accused retailers of allegedly selling his products without his permission.
The clothing store announced the move in a statement to CNBC on Wednesday, Dec. 21, sharing that it will remove apparel with Bieber’s name and likeness out of “tribute” to the Grammy winner. Did. However, H&M insisted to her CNBC that the brand “follows all proper approval procedures.”
The drama unfolded on Monday, Dec. 19, when the 28-year-old “Baby” crooner slammed H&M through his Instagram story. “I didn’t endorse any of the merchandise collections they put on his H&M…all without my permission and approval he said SMH if I were you, I wouldn’t buy it.”
In a follow-up post, Bieber called the clothes “garbage,” writing, “I didn’t approve of it.
He even commented on a social media post from his Instagram account @jbiebertraacker. “When everyone found out I didn’t endorse this product,” he wrote.
Earlier Monday, H&M was offering clothing, phone accessories and tote bags featuring the Canadian native’s face and song lyrics, most notably lines from his hit “Ghost.” A gray sweatshirt dress was adorned with a black-and-white photo of Bieber with bleach-blonde hair.
According to Bustle, this isn’t the first time H&M has sold clothing with Bieber’s likeness. In 2016, the company sold apparel to promote his Purpose Tour, and again a year later to promote the Justin Bieber Stadium Tour.
Meanwhile, the Peaches artists have their own apparel line called Drew House, which launched in 2019. The collection debuted with loungewear, bucket he hats, and other cozy pieces, but the label has since expanded to include puffer his coats, flannel, and denim. .
Bieber famously wore Drew House from head to toe at the 2021 Met Gala in September of that year due to the COVID-19 pandemic. For the occasion, the hitmaker donned an oversized blazer and slouchy pants coordinating with Drew House’s insignia on his Nike Air Force 1. Bieber wore Drew’s House briefcase and shiny I wore a gold watch.
his wife, Hailey Bieber (née Baldwin) chose a strapless black dress by Saint Laurent. “I’m inspired by the Grace Kelly of the world,” the 26-year-old Lorde founder said of what she looked like at the time. I often wear elegant creations by the French fashion house that designed them for the second Academy Museum Gala in October.)