H&M Pulls Justin Bieber Project, Off-calendar Shows – WWD

ghost: Less than 24 hours after announcing that it would continue to sell its collaboration collections with Justin Bieber, H&M has stepped up its policy even though Justin Bieber has openly criticized and said he did not approve of those designs. and stopped selling the works.

On Monday, Bieber posted on Instagram Stories that he has not endorsed any of the H&M collections, posting, “All without my permission and approval.” [SMH] If I were you, I wouldn’t buy it. ”

He then posted to his 270 million Instagram followers: please don’t buy ”

The Swedish fast-fashion chain refuted the allegations on Monday, telling WWD that “like any other licensed product or partnership, H&M follows appropriate approvals and procedures.” At the time, the company said the product would continue to be sold, but said, “We need to investigate this further to understand it before taking any action.”

But by Tuesday, H&M had changed its tune a bit. In a statement, the retailer reiterated Bieber’s involvement but said the designs are no longer for sale, a company spokesperson told WWD on Wednesday. In honor of the collaboration and Justin Bieber, we have removed the clothing from our store and online. ”

A representative did not immediately respond to a request for comment on Wednesday.

Bieber’s image was featured on dresses, sweatshirts, t-shirts, and tote bags. Phone cases and a single $40 hoodie included the words “I miss you,” a reference to the lyrics of his song “Ghost.” You more than life” was engraved.

The partnership was no one-hit wonder for the Grammy Award winner and Swedish retail giant. After Bieber canceled the final leg of his ‘Purpose’ tour dates, the two parties teamed up in 2017 for a ‘Stadium Tour’ collaboration featuring hoodies, graphic design t-shirts, bomber jackets, and more. It was a product lineup reminiscent of his tour official goods such as sweatpants.

Global superstars like Bieber have the power to move millions of consumers towards or away from their brands given their social media reach. Over the past few years, several cases have led to legal action, including Ariana Grande’s lawsuit filed against Forever 21 in 2019.

A spokesperson for H&M did not immediately say whether the retailer was considering or taking legal action against the 28-year-old musician. A representative for Bieber did not respond to a request for comment on Wednesday about possible legal action against H&M.

He and his wife Hailey have a wealth of endorsement deals and business ventures, including her recently launched Road Beauty. — Rosemary Feitelberg

Show more: Haute Couture Week may end on January 26th, but the show continues, with Patou and Zadig & Voltaire having an off-calendar show on January 27th at an undisclosed location in Paris.

Patou will kick off the show at 10am, the second time in the tenure of artistic director Guillaume Henry.

Julia Fox to close Patu in Spring 2023.

Courtesy of Patu

Sophie Brokert, the brand’s chief executive, said the date was “a joyful event, for example a true ready-to-wear show in the morning right after couture, or a friendly moment with coffee awaiting attendees.” A desire to create followed.

The morning after couture is “another perfect moment for Patou. It’s a less crowded day and you can do things differently. There’s less pressure on attendees and models to move from show to show.” , the agenda is packed,” she continued of the womenswear schedule at Paris Fashion Week.

Last July, Patou’s debut show took place at the brand’s Ile de la Cité offices, and Julia Fox closed the show with a form-fitting dress in a Belle Epoque-inspired print.

Meanwhile, Zadig & Voltaire bet the 8:30 PM spot on January 27th.

The French brand, which returned last June after five years of shows in New York, is rebuilding its roots as “a French fashion house with French DNA,” according to designer Cecilia Bonström. , could be doubled.

She told WWD at the time that Zadig & Voltaire had “grown into a truly international company” and that it was important for the brand to return because “we want to be there”.

In a follow-up to June’s scaffolding-inspired set at the brand’s iconic Museum of Decorative Arts under construction, Communications and Image Director Jordan Henrion announced that for Fall 2023, the “Effortless Luxury” brand will ” I’ll set everything on fire.” — Lily Templeton

rise: Matt Rock named President of Pentland Brands, Americas. This role will oversee Pentland’s complete portfolio, which includes Speedo as well as his Endura and Miter in the Americas region.

Matt Rock

Matt Rock

courtesy shot

Rock will succeed Jim Gerson, who is retiring at the end of the year, following the successful transition of Speedo’s North American operations from PVH Corp. to Pentland Brands. Tom Whitmer, former Executive Vice President of Americas Operations, was promoted to Chief Operating Officer of Americas Operations.

Former President of Asia Pacific, Rock began his career in sales for Puma and joined the Pentland brand business in 2005 as Sales Director for Ted Baker Footwear. He was promoted to Managing Director in 2007, during which Ted increased Baker’s footwear sales by more than 800% of his, expanding distribution from 8 locations to 28 locations. did. Rock joined the Pentland brand management team as Director of Global Supply in 2015 and was named President of Asia Pacific in 2018. I was in charge. During this time, Rock transformed both functions into a multi-brand operation and led the development of a ‘digital-first’ China strategy, where he grew sales by 100%.

Chirag Patel, Chief Executive Officer of Pentland Brands, said of Gerson, “We are grateful for his steady leadership during the transition. It helped us launch successfully,” he said.

Abby Thomas Joseph will succeed Locke as President of Asia Pacific and Charlotte Cox will continue in her role as President of EMEA.

“The acquisition and transition of the Speedo North American business means that we have become a truly global organization. We are well-positioned to realize our ambition to build a global portfolio of pioneering brands that make lives better,” said Patel.

After acquiring the Speedo North American business from PVH for $170 million in cash in 2020, Pentland Brands will further focus on sustainability and expand opportunities for core brands Speedo, Berghaus, Endura, Elllesse and SeaVees I outlined the plan. in the US market. — Lisa Lockwood

In-house Executive: Fashioneering Lab, a Dallas-based partial consultant and think tank aimed at helping brands grow, has appointed eight new executives to provide advice and direction in many areas. I was.

Kate Sheldon

Kate Sheldon, founder of The Fashioneering Lab.


According to Fashioneering CEO Kate Sheldon, the new executive includes CFDA member Lars Nilsson, Nilsson’s founder and creative director. Darryl Kerrigan, CFDA’s Perry Ellis Award winner and founder of Darryl K, and Kristen Sosa, Chief Merchant of Saks Fifth Avenue.

Other recent additions are Sharon Graubard, Michael Cleghorn, Elena Bertone, Eileen Bernadis and Timothy Parent.

The Fashioneering Lab was launched last year by Sheldon, who worked as a designer, design consultant, and spent 10 years at Neiman Marcus as a buyer for designer collections such as Chanel and Christian Dior.

She finds that consulting clients, large and small, need advice on a variety of topics beyond just design, including sourcing, e-commerce optimization, geographic expansion, supply chain issues, and technology. , started a business.

The Fashioneering Lab was conceived as a way to provide growth insights from many professionals at a rate lower than full-time employment and create more communication between strategy advisors.

“When we launched The Fashioneering Lab, a consultant and think tank, we were an ecology of strategists, thought leaders and tacticians focused on preparing both emerging and traditional brands for the future. I tried to build the whole system,” Sheldon said. “We will leverage our deep-rooted and broad industry expertise, culture of collaboration and knowledge sharing to accelerate the adoption of sustainability, circularity, inclusivity and fashion technology, and adapt to changing work cultures and business models. The focus is on adapting.” — Deborah Bergum

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