House of Blueberry Ramps Up Metaverse Fashion Offerings with $6M Fundraising

Quick take:

  • House of Blueberry has announced a $6 million funding round for its fashion-focused metaverse business.
  • The company raised $5,999,999 between Dec. 7 and Dec. 21, according to SEC Form D filings.
  • The North Carolina-based Metaverse company is the personal avatar designer for Roblox and The Mims video games.

Metaverse fashion has become quite the attraction for mainstream brands. Influenced by this, some companies are choosing to focus on designing wearables and apparel for his 3D virtual space.

And Judging by the North Carolina-based company’s recent SEC filings, House of Blueberry’s efforts in this area haven’t gone unnoticed. According to the filing, the Metaverse fashion designer raised her $5,999,999 from her two investors between December 7th and he December 21st.

The company offers unique personal avatars in the Roblox and The Mims video game metaverses. The company boasts a team of 20 employees led by CEO and founder Gizem Mishi McDuff.

When Facebook rebranded to Meta Platforms in October 2021, the metaverse became a trendy buzzword. Some of the world’s largest retailers and fashion designers have entered the industry.

However, the concept of the Metaverse dates back to 2003, when the immersive virtual platform Second Life was launched. After all, the platform created by Linden Lab was involved in founding the House of Blueberries.

According to The Business Journals, McDuff was inspired to become a digital fashion designer after attending a virtual concert in Second Life. This platform allows you to create your own avatar that you can use to interact with in the virtual world.

“It was very interesting to me,” McDuff told The Business Journals, adding: I went to a concert. ”

After visiting the virtual world, McDuff said she was so blown away that she downloaded Photoshop and “made a cute polka-dot dress myself.” That spawned her virtual girlfriend store, which quickly earned her a million dollars and grew it into the House of Blueberry.



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