How Fashion and Beauty Should Clock CES – WWD

Similar to Fashion Week and CES, the Consumer Electronics Show in Las Vegas will spotlight the latest products and trends that will captivate you in the coming weeks and months.

That said, the show has never been a regular fixture on the fashion and beauty circuits. Except perhaps the most technology-driven brands and platforms.L’Oréal, Procter & Gamble, Fossil, Perfect Corp. and others tell innovative stories, identify interesting new partnerships, and share the latest advancements, products, and more. , find companies that are passionate about showing off their projects.

Captivated by hardware and beauty intelligence, L’Oréal Group unveiled two new makeup application devices at the show: Hapta and Brow Magic. Guive Balooch, global vice president of L’Oréal’s technology incubator, told WWD that rather than using technology to “make our fingers and hands less of a barrier to achieving desired results”. He says he is contributing to a broader goal.

L’Oreal’s Hapta helps people with fine motor impairments apply makeup, starting with lipstick.

Photo provided

Unlike previous years, Procter & Gamble did not announce new products or hold trade shows this year. But by sending Kelly Anderson, head of research and development for data science and artificial intelligence, to talk about the company’s approach to data science and partnering with startups to keep the flow of fresh ideas and innovation flowing. , made its existence known.

“AI and data (high-quality proprietary data) are part of a digital transformation strategy to disrupt the way we innovate and bring products to market faster, better and cheaper.” A deep understanding of their behavior helps us understand what we want to achieve, and helps us design the best possible product to achieve it.

“We are strategically partnering externally, both with academics, obviously for basic science understanding. [and] Especially in the world of AI, as the technology moves very quickly from academia to startups to large corporations. “

Perfect Corp., an AI and augmented reality platform for beauty and, increasingly, accessories, is also a regular at CES. Just before the show, the company unveiled a virtual try-on solution for eyewear. It’s a very short amount of time,” the company said.

Essentially, the company’s devised 3D virtual eyewear creation process was created to replace the complex, multi-dimensional scanning process with automated 3D rendering.

Perfect Corp. unveiled new virtual eyewear technology at CES 2023.

Provided image

Perfect Corp. Chief Marketing Officer Adam Gant was also spotted at the CES panel for solving retail’s biggest challenges. The talk covered six specific topics identified by the company, including sustainability, the revival of physical stores, AI-based skin technology, the rise of AI and AR in fashion accessories, personalization and intelligence in virtual commerce with Web 3.0, and other immersive experiences. centered on technology trends. .

Naturally, with dozens of exhibitors always having mixed reality, NFTs and blockchains, the metaverse, Web 3.0, and related trends on their minds, the big expo was thriving on some of these points, especially We emphasize the latter.

WWD has caught up with one tech company looking to make wearable technology bridge fashion and augmented reality-like virtual experiences in a more practical way. Vuzix has announced a new Ultralite reference device that visibly enhances your smartphone’s notifications.

As Paul Travers, president, CEO and founder of Vuzix, explained to WWD, the company’s approach to waveguide technology allows for slimmer form factors without sacrificing resolution and quality. Make it possible. “It’s all about being skinny and sexy [and] Fashion forward,” he said. “The display is so small that it can be placed in a hidden corner of the frame, and the lenses are 0.6mm thin.

Vuzix Ultralite uses waveguide technology to create incredibly thin smart glasses — the company says brands have noticed and are flocking to the booth.

Provided image

The premise seems particularly interesting given rumors that Apple is about to release its own smart glasses and mixed reality headset. So it’s no surprise that major tech and fashion brands have shown interest in his Ultralite. Travers didn’t name a specific company, but hinted at the feasibility of an Ultralight reference design coming this fall under the flag of a world-famous consumer brand.

Wearable technology and fashion are very attractive, and celebrities like Paula Abdul are on board. The dancer and singer thought it fitting to bring IdolEyes Fashion her audio her glasses to her CES. Meanwhile, we’ve also seen a number of her gizmos on the list, including Fossil’s latest sixth-generation health-conscious hybrid watch.

Paul Abdul introduces IdolEyes Bluetooth streaming technology glasses at CES.

Apparently fashion-focused technology is moving all the way from face and hands to feet. ) has created a line of high-end men’s and women’s shoes that promise the ultimate in fit and comfort. support technology.

The system uses computer vision and intelligence to deliver a personalized, bespoke fit. The shoe “dynamically distributes pressure over the entire surface area of ​​the foot, dynamically enabling pressure relief, stability and energy recovery, making even the tallest, sexiest high heels incredibly comfortable.” I read their announcement.

Attendees at this year’s CES (final tally of about 112,000, just over half of the normal crowd) were rewarded with a Gonzo spectacle featuring a variety of eye-catching technologies. Most obvious to casual bystanders were TV’s futuristic bendable displays and automotive innovations such as self-driving cars, electric vehicles and infotainment systems. Even if it didn’t draw attention, it certainly did. Can you get through?

But there’s more going on beneath the surface of the show, and it’s clear that innovation will continue to light the way this year and beyond when it comes to fashion and beauty.

Road to the future? No, it’s an underground tunnel. Here’s what we saw from Tesla’s talkative ride at CES 2023.

Adriana Lee

Source link

Leave a Reply