Lacoste and Designer Louise Trotter Part Ways – WWD

Paris — Louis Trotter is stepping down after four years as Creative Director of Lacoste.

Trotter is responsible for fashion shows and general collections, and the company acknowledged her contribution to the transition to women’s clothing and praised the “true consistency” she brought to the overall product. bottom.

She joined the company in 2018 and presented her first collection at Paris Fashion Week in February 2019.

“I am very honored to have served the legacy of Rene Lacoste, whose sporting values ​​I will carry on. ” Trotter said in a statement announcing her resignation, adding hope that her creative team “continues to thrive.”

Lacoste president Thierry Guibert thanked Trotter for “her creativity, dedication and contribution to the brand’s heritage”.

At the opening of the brand’s Champs-Élysées flagship store, executives noted Trotter’s contribution to Lacoste’s enduring sports-casual identity and saw the brand weather the pandemic better than most.

Trotter’s future plans were not immediately clear.

Her latest designs were showcased at an intimate presentation in Paris. These will be available as part of the Spring 2023 offering.

Trotter’s departure arrives at a moment when Lacoste is rethinking its creative approach, saying it will take the form of a “collaborative studio model focused on a collective vision.”

The brand will also celebrate its 90th anniversary in 2023.

Recently, the French brand announced in December that it would launch a new perfume line in 2024 after signing a 15-year global licensing agreement with Interparfums SA, ending its existing relationship with Coty. .

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