Longchamp Taps Accessories Designer Stéphanie D’heygere for Capsule – WWD

Paris — Should you bring a backpack or is a belt bag enough? Thanks to a collaboration between Longchamp and Paris-based Belgian accessory designer Stéphanie Diger, you no longer have to choose. rice field.

Inspired by the 2019 foldable poncho design she made for the French brand, D’heygere made Longchamp’s versatile Le Pliage tote suitable for the urban dweller, rain or shine. expanded to a 6-item capsule collection.

Not every item in the 6-piece line can transform like an oversized tote or belt bag that unfolds into a backpack, but D’heygere has added functional fun.

The umbrella with straps can be hung on the body in a bandolier style. The rain hat and pants poncho is easy to roll up and practical on the go, and can be used as streetwear or festival gear. From classics like navy and white to vibrant colors like fuchsia pink and leopard print, all available in his six colorways.

Longchamp’s Artistic Director, Sophie Delafontaine, met Diger while serving as a jury member at the 2018 Andam Awards, the Belgian designer’s accessory award.

Delafontaine says, “I was very impressed with the method. [D’heygere] Twist features and play with functionality. ”

Seeing the idea of ​​having multiple functions in a “cool” product, she asked D’heygere to revisit the French brand’s famous Le Pliage foldable tote bag.

“Because it was a nice pitch [Longchamp] I was asked to avoid Le Pliage, but I didn’t make a bag,” recalled D’heygere.

The result was a raincoat rolled into a belt bag, which sold out immediately after its release in 2019, following Longchamp’s range of lightweight, robust travel products and “taking this new idea of ​​mobility very well.” .

In the second iteration of the collaboration, we expanded on this idea of ​​mobility and fine-tuned it, here with the idea of ​​’mobility of the city itself’ and ‘twisting the préage spirit into a complete capsule collection’.

Paris-based D’ says being in an urban environment means “temperatures are never ideal” for walking and cycling. Feeling “practical yet fashionable,” heygere can be a little extra push to get you out the door.

Using recycled materials for this capsule has led to Longchamp’s more sustainable approach, but it’s also a direction Diger has begun to explore with her brand’s Spring 2023 collection, where she now I turned my stash of dead DVDs into earrings.

Fuchsia is one of six colorways in the Longchamp x D’heygere capsule.

D’heygere said the main attraction of the collaboration was the “democratic” aspect brought to it by the French brand’s audience, many times larger than that of her independent jewelry brand. Longchamp’s folding tote bag is a bag with a universal feeling that “various people have carried”. [who] Use it in your own way,” she said.

For Delafontaine, collaborating with creators in all artistic fields is about “someone with a strong point of view, a strong universe.” [taking] Preage [bag range] somewhere,” she said.

Among these directions was an origami-based capsule by Tokyo-based design studio Nendo that challenged the shape of the famous tote bag. “Part of the street wall” by dressing up Longchamp tote bags through a collaboration with graffiti artist André Saraiba in a “very pop and sense of humor” design envisioned with Jeremy Scott. changed to

Priced between $175 and $390, the Longchamp x Degerre capsule collection will launch on January 3rd on the French brand’s website and at select retailers worldwide. In Paris, an exclusive pop-up is proudly held at Longchamp’s Saint-Honoré flagship store.

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