Ozwald Boateng Hits the Runway With Design Debut for British Airways – WWD

London – Oswald Boateng gives new meaning to runway design with the launch of the first apparel and accessories collection for British Airways staff.

For the first time in nearly 20 years, Savile Row tailors have created new uniforms for flight and ground crew. The last designer to dress the staff was Julian McDonald.

Uniforms made from bespoke, easy-care fabrics have been long awaited. , encountered delays during the pandemic.

For the past four years, he has treated this job like a high security mission, overseeing staff in various roles at BA. According to BA, he conducted “secret tests in the air and on the ground”, surveying more than 1,500 employees for fit and comfort.

Ozwald Boateng designed new uniforms for BA’s flight and ground crews.

Sean Doyle, Chairman and CEO of British Airways, said the uniforms represent the brand and the best of modern Britain and help us provide our customers with a great and uniquely British service. There are,” he said.

The collection includes tailored three-piece suits and regular- and slim-fit trousers for men, and dress, skirt, and trouser options for women.

Women can also wear jumpsuits as part of their uniform, which BA describes as an “airline first.” Boateng has also created tunic and hijab options for its female staff.

Designers created a pattern inspired by the movement of air over a metal wing. It is used on flaps, jackets, t-shirts, buttons and ties throughout the collection.

Jacquard fabrics for tailored wear feature variations of the airline’s signature blue and red ribbon-like speedmarks.

Prototypes were tested on flight attendants and members of the flight attendants during cargo flights across Europe, and engineers tried out their new uniforms “in secret” from the public eye at Manchester and Cotswolds airports.

Many of our outdoor garments have been tested in the rain and freezer at -18 degrees Celsius (-0.4 degrees Fahrenheit) to ensure they are water resistant and suitable for extreme weather.

More than 30,000 people will wear new uniforms from spring.

Boateng described the work as “a vast and laborious task, well beyond clothing. It was to create an energetic shift internally.”

“One of my main goals was to create something that spoke to my airline colleagues,” says Boateng. “The key is to make them feel seen and heard.” . ”

Part of the BA Grand Crew uniform designed by Oswald Boateng.

BA said more than 90% of its clothing is made using sustainable fabrics with recycled polyester blends, and the airline only works with manufacturers that are members of the Better Cotton Initiative. .

Old Julian McDonald uniforms will be donated to airline museums and charities, or recycled to make toys and other items, according to BA.

Boateng’s Bachelor debut comes almost a year after his first show in London in over a decade.

Last February, Taylor hosted an event at London’s Savoy Theater celebrating the creativity of the black British community, featuring Idris Elba, Dizzy Rascal, Goldie, Pasalieu, Lappman and Unknown T.

Boateng, Creative Director of Givenchy Homme from 2004 to 2007, has created dresses, kimonos, velvet tuxedos, wide-leg pants, tailored jackets and outerwear with his signature prints inspired by African kente fabrics and symbols of the Adinkra. I showed off my clothes.

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