Patou, Zadig & Voltaire Announce Jan. 27 Shows After Paris Couture Week – WWD

Show more: Haute Couture Week may end on January 26th, but the show continues, with Patou and Zadig & Voltaire having an off-calendar show on January 27th at an undisclosed location in Paris.

Patou will kick off the show at 10am, the second time in the tenure of artistic director Guillaume Henry.

Sophie Brocard, the brand’s chief executive, said the day was a “joyful event, a true ready-to-wear show in the morning right after couture, for example, a friendly moment with coffee awaiting attendees.” He said he followed his desire to make one.

The morning after couture is “another perfect moment for Patou. It’s a less crowded day and you can do things differently. There’s less pressure on attendees and models to move from show to show.” , the agenda is packed,” she continued of the womenswear schedule at Paris Fashion Week.

Last July, Patou’s debut show took place at the brand’s Ile de la Cité offices, and Julia Fox closed the show with a form-fitting dress in a Belle Epoque-inspired print.

Meanwhile, Zadig & Voltaire bet the 8:30 PM spot on January 27th.

The French brand, which returned last June after five years of shows in New York, is rebuilding its roots as “a French fashion house with French DNA,” according to designer Cecilia Bonström. , could be doubled.

She told WWD at the time that Zadig & Voltaire had “grown into a truly international company” and that it was important for the brand to return because “we want to be there”.

In a follow-up to June’s scaffolding-inspired set at the brand’s iconic Museum of Decorative Arts under construction, Communications and Image Director Jordan Henrion announced that the “Effortless Luxury” brand will be on track for Fall 2023. Set everything on fire,” he said.

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