Pop Culture, Sustainability to Mark Lessico Familiare’s New Collection – WWD

milan — Since being introduced to the schedule of Milan Men’s Fashion Week last June, Lessico Familiare founders Riccardo Scaburri, Alberto Petillo and Alice Curti have explored key aspects of sustainable brands rooted in one-off creations. reconsidered.

They believed that developing themed collections, such as the bridal collection they created to mark their debut last year, would remain an exception to their creative journey. But the idea of ​​serving cocktails with irony to his party world finally invited them to change their minds.

The co-educational ‘Cocktail’ collection, unveiled at Fondazione Sozzani on Friday, continues to represent the quirky and nostalgic nature of the brand while also representing ‘a meeting place for an evening of the most diverse characters’.

As for the dress code for a lavish gathering like this, expect Lessico Familiare’s rowdy and slightly costumed aesthetic. “There are still bows, but darker. There are polka dots, flounces, padded ones, irreverent headpieces, midi or maxi dresses. [resembling] There are more cocoons than flocks,” Scavli teased. “There is no original inspiration or esoteric concept, just the desire to think of individual clothes. [created expressly] References from “Desperate Housewives” for each character [actress] Brie van de Kamp on ‘female beauty’ [an Italian TV series in the early 2000s] It goes by Catherine Deneuve and Marissa Cooper from ‘The OC,'” he added.

A look from Lessico Familiare’s “Cocktail” collection.

Courtesy of Riccardo Third/Family Lexicon

The main work is centered around a multi-colored cocoon shape. We will assemble it with the technology we have developed. Deconstruction, patchwork, trompe l’oeil effects, and more since launching Ressico his familia during the pandemic.

Synchronized with the brand’s sustainable mission, “Textiles are determined by what we find or donate. We’re going to build the collection step by step without using it,” Scaburri said.

For example, many garments were donated by Millesimé, one of Europe’s largest distributors of vintage items. Millesimé has helped create a top 5 special piece for the lineup, as well as a series of white uniforms made entirely of the expected shirt. Paraded before the actual collection.

“The person who was originally the waiter for this cocktail will be turned into a guest of honor,” Scavli said of the show’s format. .

After the event, Fondazione Sozzani will continue to exhibit the collection for a month, juxtaposing it with other media each week. These include ceramics by Roberto Aponte, musical concerts by Gilda Manfrin, and artwork by Gianmarco Poll, for whom Ressico Familia has developed previous collections.

Left to right: Riccardo Scavli, Alice Curti, Alberto Petillo.

Ricardo Scavli, Alice Curti, Alberto Petillo.

Courtesy of Family Dictionary

The brand’s founders met while attending NABA Fashion, Art and Design School. After following various paths, Scaburri counts his experience as a designer at Max Mara and his GCDS. Petillo was his tailor and tattoo artist and Curti worked at his Miaoran before returning to NABA as a teacher. So we upcycled curtains, mats, and discarded clothes, transforming what the brand name means in English into a new piece of “familiar dictionary.”

The trio have always avoided defining their venture as a fashion label, but outside perceptions have changed in recent months, Scaburri said. It’s been more and more thought of as a brand with a purpose rather than a domestic project,” he said, noting the growing interest and openness of buyers to brands, noting that “one-off, sustainable and , non-reproducible”. works of that product.

Yet Lessico Familiare continues to circumvent commercial restraints. This allows the founders to ultimately explore different references and strive to maintain the brand’s craftsmanship and authenticity without chasing a specific season.

Source link

Leave a Reply