Primer Announces Partnership With Global Fashion Chain New Look to Boost its Ecommerce Sales

London–(business wire) — Primer, the world’s first codeless automation platform for digital payments, is the latest partnership with New Look, a British global fashion retailer with a chain of 440 high street shops across the United Kingdom (UK) and Ireland announced.

In the UK, Statista data shows that 4 out of 5 shoppers are digital buyers, with clothes, shoes and accessories being the most purchased items for UK women online. Customer demand for flexible ways to shop has meant that the online payment landscape has exploded in recent years. To be successful, merchants must implement and maintain a variety of providers, from payment service providers to fraud tools, express checkout modules, wallets, pay now tools, and more.

Primer’s partnership will provide New Look with an extensive no-code payment infrastructure that will revitalize the online shopping experience and ensure it meets the demands of the sector.

Primer’s no-code solution reduces the high cost of building an online payment infrastructure that traditionally required large engineering teams and significant time and IT investments. New Look uses Primer to represent dozens of new payment tools ranging from payment service providers and fraud tools (reducing the time customers have to verify their identity at the bank) to checkout modules. can be equipped, maintained and automated. , wallets, and tools to buy later and pay later are just a few clicks away on your dashboard.

Pedro Carvalho, Head of Sales (UK), Primer, said: Comment: “Online fashion is a highly competitive field, and especially in the current market conditions, more and more brands are looking for fast, cost-effective ways to develop a seamless payment experience. As a Konic high street brand, we are thrilled that our payment infrastructure enables us to deliver an accurate payment roadmap at a fraction of the cost and development time.”

Ian Mahoney, Director of Engineering Platforms at New Look, said: “Partnering with Primer allows us to scale our payments infrastructure as our digital platform grows. The technology simply enables us to get new payment providers and services up and running quickly with no code. Ensuring customers have the best checkout experience is a key priority for New Look, and Primer helps customers to pay with their preferred payment. Providing a way to hyper-localize payments globally.”

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