Puma Teams Up With Koché for Performance-oriented Capsule Collection – WWD

Configure: For 2023, Puma will partner with Paris-based brand Koché to launch a performance-driven women’s capsule collection on Saturday.

Spanning ready-to-wear, running shoes and accessories, the capsule balances fashion and fitness by adding couture-inspired updates to Puma’s sport basics, including lace motifs, laces and strategically placed sheer. aims to take

For designer Christelle Kocher, the collaboration was also an opportunity to explore another side of her personality: her passion for sport. She revealed that she played team sports from the age of 8 and competed in handball “pretty seriously” until she was 18.

“Since then, almost every day goes by without some form of exercise,” she said, citing running, boxing and yoga as her main activities.

Performance and professed goals[supporting] Women are regaining their rightful place in the sports space,” she says, adding that sportswear staples like windbreakers, long-sleeve tees and leggings can be redesigned with lace-up elements, embossed race-inspired patterns, or It was spliced ​​with stitches that outline the corset structure.

In addition to ready-to-wear and accessories such as spacious draped gym bags and waist bags for runners, the sports specialist PWR XX and Run XX Nitro running shoe models have a Cochet sports couture twist. I’m here.

The French brand’s collaboration with Puma follows last year’s partnership with AC Milan football club, splicing the club’s unsold deadstock pieces in denim and lace prints.

Available from Saturday on Puma and Coche e-commerce platforms and at select PUMA stores and retailers worldwide, the Puma x Coche Capsule Collection will cost €40 for caps, €165 for hoodies and up to €350 for reflective windbreakers. will be sold. Two models of running shoes are priced at €150 and €170.

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