Reece Yeboah Talks Cos, a Sale of Rare Hermes Bags, Keys’ Cognac Ads – WWD

Kos of Yeboah: When Reece Yeboah was young, he traveled from his home in London to Accra and returned again a few years later. This journey shaped him as a man and as a designer.

His debut collaboration with Cos is set to hit shop floors this week, and he calls it “Metamorphosis,” after his experience growing up in Ghana.

In an interview, the designer said that when he was 11, his mother handed him a one-way ticket to Accra “to set me straight” because he was a mess and underperforming in school.

She saved up for months to buy the tickets, he said, and was confident that living in Africa with a large family would help him grow.

she was right Years in Accra changed him and he returned to London with a new purpose.

Living in Africa, he said, “I felt the importance of family,” and broadened his horizons.

“I learned to struggle and not complain. I took freezing bucket baths, covered my head with water and walked miles to school. I missed the luxury of London,” he says. Said the designer, who returned to England several years later.

He studied fashion design and styling and founded streetwear label Saint London Ltd., which popped up at Selfridges in 2018.

Yeboah said the Cos collection, a division of the H&M group, is a tribute to her mother’s spirit and her ambition for him.

He mixes dark shades with the bright yellow of the Ghanaian flag, and his jackets and shirts include butterfly and pinstripe designs. Includes jacket, structured jacket in wool check fabric.

Yeboah said he may have started designing a men’s collection, but the result is a silhouette that’s more gender fluid, based on Cos’ signature shape.

His favorite parts of the process were sample making, concept building, and “seeing the creation come to life from the sketch.”

His ambitions are big. “Nine figures in six years,” he said. “That’s what’s on my bedroom wall. It’s not about the money. I just want to say ‘I did it,'” Yeboah said. He’s certainly off to a good start.

Last week, Yeboah and Kos held a fashion show in London with some new looks, and sitting in the front row were three famous cheerleaders: Ricardo Tisci, Naomi Campbell and Edward Enninful. .

Prices for the Cos collaboration range from €35 for a 100% organic cotton Rising Star t-shirt to €350 for a wool blend check coat.

The limited edition collection will be available exclusively at Cos stores and websites worldwide starting Wednesday. — Samantha Conti

Hermes Rarity: Joseph Lau, one of Hong Kong’s most prominent property developers, is selling his rare collection of handbags through Sotheby’s through an online auction from Monday to February 9.

The first batch of 77 rare bags Lau has acquired over the last 20 years is worth HK$16.3 million ($2 million). Sotheby’s said a portion of the sales will be donated to charity.

Advertised as Asia’s largest single owner handbag sale, the lot includes Jean-Paul Gaultier era Mouton Teddy Kelly 35 and So Black Kelly 35 at Hermès circa 2004-2010.

There is also a rare bespoke multicolor fringed Birkin 35 in red leather and six diamond Birkins in various sizes in blue jeans, matte, electric blue, red, violet and fuchsia.

The shiny croc-shaped Bikin 25 in blue jeans with 18 carat white gold and diamond hardware is valued at HK$1-2 million, or $127,000 to $254,800, making it the most expensive on offer. The rest of the Diamond Birkins are worth between HK$400,000 and HK$700,000, or between $50,960 and $89,180.

Hermès Limited Edition Bronze Chevre Metallic Kelly 25 Serie Gold Hardware, 2005


Other precious pieces in the auction include Rose Bonbon Mini Kelly 20, Orange Kelly Doll and Bronze Metallic Kelly 25. According to Sotheby’s, these were only produced between his 2004 and his 2005 years. The color of the bag was inspired by his display designed window. By Leila Menchari for Hermès flagship store on Rue du Faubourg Saint-Honoré in Paris. Metallic Kelly bags are priced between HKD 400,000 and HKD 600,000, or between HKD 50,960 and HKD 76,440.

Morgan Halimi, Global Head of Handbags and Accessories, said, “All the limited edition pieces that have made and shaped the history of handbags over the last two decades are included in this collection.”

Lau, who has a net worth of $13.6 billion, is the former chairman of Chinese Estate, a property developer, according to Forbes. He is best known to Hong Kong people for his romantic relationships with several famous actresses over the past two decades. He often gave rare bags and high jewelry as tokens of his affection.

He has been married to former showbiz journalist Kim Bee Chan since 2016 and has two children.

In 2017, citing serious health problems, Lau sold 75% of his stake in Chinese real estate to Chan and his son.— Chan Tianwei

keyes cognac: Alicia Keys is the face of Hennessy Paradis in the French cognac maker’s new global campaign. The Grammy-winning singer-songwriter and classically-trained pianist is Hennessy’s first female partner.

“Honestly, I don’t think there’s a better time than now,” she said after hearing the news. is the force that has to be created, the force that we have to become the boss of the business, the head of the table, the head of the boardroom, the head of the company, the head of the family, the head of the government and the plan of the world. It’s all about respecting women, and I think we can strike a balance by truly respecting women’s power.”

alicia key

alicia key

Courtesy of Hennessy

However, the key is not alone within the project. Filmed in the Utah desert, the song features Chinese pianist Lang Lang.

“He’s been a partner at Paradis for a while now,” Keys explains. “And I think he was the one who suggested that there could be a beautiful partnership with the two of us. I loved the idea, not only for its representation of the diversity and beauty of musical harmonies, but also for its excellence and technique.”

Launched in 1979, Paradis blends over 200 cognacs aged for over a century. Today, the brand is owned by his LVMH Moët Hennessy Louis Vuitton and Diageo.

Keys first tried brandy about three years ago. And he said, “I’m sure he’ll like it.” I love smooth, classy and elegant drinks. ”

Having just turned 42 and released his ninth studio album and first Christmas album, Santa Baby, exclusively on Apple Music, Keys is looking forward to the year ahead.

“I’m working on so many great things,” she said. “Oh my god, I mean, we’ve just wrapped up an incredible world tour. And we’re planning to continue with more tours in 2023. I think it’s the most exciting thing I’ve ever done, I’m super excited that some of the projects I’ve been developing will come to fruition this year, and musically, I’m in a better, more creative, more incredible place than ever before. No limits, no stops.”

Do you have a New Year’s resolution?

“Stay open to abundance — abundance of health, abundance of kindness, abundance of love, abundance of creativity, abundance of growth, abundance of evolution, abundance of manufacturing, and more than I ever imagined. My New Year’s resolution is to remain fearless and open to an abundant life.” — Rima Chicune

New signature: Spanish actress Estelle Exposito signs with IMG Models.

This is the 23-year-old’s first modeling deal.Best known for her lead role in Netflix’s teen drama series Elite, Expósito rose to fame from the hit show and has amassed 2,800 Instagram accounts. I got over 10,000 followers.

“Ever since meeting the IMG team, we knew we could get along,” Expósito told WWD in an exclusive statement. “We share a common vision and can do great things together.” I believe that we can achieve

Esther Exposito

Esther Exposito

Rafa Galar

She has also appeared in the streaming service thriller ‘Someone Has to Die’, HBO’s drama ‘Veneno’ and Jaume Balaguero’s Spanish horror film ‘Venus’. In particular, she collaborated on Lydia Cacho’s documentary series “Peace Peace Now Now.” It tells the story of a woman standing up to armed conflict in Latin America.

Off-screen, Expósito has graced the September 2022 cover of Harper’s Bazaar Spain and has worked with brands such as Saint Laurent, Dolce & Gabbana and Bulgari.

According to the agency, IMG Models will focus on expanding her global footprint “in the fields of fashion, beauty, digital and editorial.” He joins a roster of clients that includes Lori Harvey, Precious Lee, Paloma Elsesser, Alton Mason, Eileen Goo, Diana Silvers and Richie Shazam. — RC

Cooperation: WWD has learned that Pinterest and Condé Nast Entertainment are forming a new content partnership.

The deal is the latest step in Pinterest’s video and content strategy that it rolled out two years ago, with 160 exclusive videos produced by Vogue and Architectural Digest aligned with seasons and cultures such as “Fashion Month” and “Wedding Season.” It will be delivered according to the moment. “Summer” and “new semester”.

Nadine Zylstra, global head of programming and originals at Pinterest, told WWD: “At Pinterest, we’ve seen its power to help people create the lives they love, whether it helps them reimagine their favorite fashion looks or reinvent their backyards.”

Pinterest Condé Nast Vogue Architectural Digest

Pinterest and Condé Nast have partnered to bring videos and other content to the platform, including fashion months and wedding season.

Photo provided

The partnership begins at Fashion Week. First in New York, then in London, Milan and Paris. Vogue Programming offers behind-the-scenes access and runway trends in a series of original episodes available on our Pinterest profile.

In April, we’ll be launching a Vogue Weddings profile with content curated by our editors and wedding planners, from checklists to table settings, gowns, bridesmaid looks and more. They’ll also be creating a unique board for the biggest wedding of the year.

Architectural Digest highlights the list of top designs and design talent for the 2023 AD100, with episodes on topics such as small living and how to create the perfect backyard for summer.

According to Pinterest, Condé Nast has over 40 account profiles with tens of millions of views. Video, on the other hand, has generally increased in priority, extending to both advertising and his Pins, an organic idea that users save or share. Between the third quarter of 2021 and his 2022, the number of Idea Pins featuring videos has tripled, according to internal data from the tech company that tracks views and other traffic around the world. bottom.

I’m not exactly sure how big that slice is compared to the overall numbers, but given over 390 billion pins and over 400 million monthly active users, even a small percentage represents a chunk of business. increase. Invest in video.

For Zilstra, the partnership with Condé Nast is important. [what users] You need Pinterest as your home for great video content and it shows. — Adriana Lee

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