Global music superstar and entrepreneur Robin.”Rihanna Fenty has reportedly trademarked a children’s brand under the name “Fenty Kids” at the US Patent and Trademark Office.
according to iHeart Media, the report, which was filed on the agency’s website on Jan. 20, includes a list of “goods and services” that the entrepreneur plans to offer to its newly targeted consumers. Items covered in the report include clothing, swimwear, footwear, baby bibs, booties, sleepwear, and more.
The “Fenty Kids” trademark was filed by Roraj Trade LLC, Rihanna’s company.
News reportedly spotlighting plans for Rihanna’s potential Fenty Kids clothing line follows the release of a photo of her son she’s sharing with boyfriend A$AP Rocky. The couple welcomed a baby boy in May last year.
in an interview in November trendthe “Work” singer teased plans for a baby line.
“We’re not quite there yet, but it’s something I might be able to do. Let’s see,” she said at the time. It is very cute.”
as previously reported black companies, Rihanna recently dropped a new Savage X Fenty collection ahead of her next appearance at this year’s Super Bowl LVII. On January 8th, the CEO of Fenty took to Instagram to announce the release of a limited-edition “Game Day” collection. The collection includes “Rihanna concert interrupted by football game. Weird but whatever”.
The launch included a three-day pop-up in Los Angeles from January 27th to 29th.
Rihanna recently got fans excited after releasing a teaser of her Super Bowl LVII performance on Jan. 13.
The global superstar will headline this year’s Apple Music Super Bowl LVII Halftime Show on February 12, 2023 at State Farm Stadium in Glendale, Arizona.