Saint Laurent Said Taking Over the Founder’s Original Couture House – WWD


Saint Laurent has leased the building that protects the legendary designer’s original haute couture house at 30 bis Rue Spontini in Paris, a source told WWD.

I wasn’t exactly sure what the Kering-owned fashion house was going to do with the historic venue.

Officials at Saint Laurent could not be reached for comment.

Yves Saint Laurent’s move to Rue Spontini was front-page news of WWD on November 22, 1961, and the article read, “This house was built by the famous French caricaturist Jean-Louis, who died in 1931. It belonged to Foran.”

He also noted that the facility needed to be refurbished prior to the couturier’s debut presentation on January 29, 1962.

Princess Anne, Baroness de Rothschild, Laurent Petit, Gigi Jeanmer, Genevieve Fatt and Françoise Sagan are among those who witnessed Saint Laurent’s first couture collection after being hailed as the successor to Christian Dior at Maison Dior. I was in

For over a decade, Rue Spontini has become synonymous with Yves Saint Laurent’s haute couture business, but he ventured further into ready-to-wear with the opening of the Rive Gauche boutique.

It was here that he met French actress Catherine Deneuve. “I showed up on Via Spontini with a photo from last year’s Russian collection. He agreed to make it for me,” Deneuve later recalled, adding that the outfit was “a long professional collaboration and sparked a friendship.

In 1974, Saint Laurent and his business partner Pierre Berger moved the Haute Couture Maison from rue Spontini to the Hôtel Paticulier, dating from the Second Empire, at 5 rue Marceau.

Saint Laurent retired in 2002 and closed the couture house. At this time, the building on rue Marceau was reconstituted into the Pierre Bergé Yves Saint Laurent Foundation. Since 2017, it has been the site of the Yves Saint Laurent Museum in Paris.

Saint Laurent Fall 2023 lookbook look shot on Rue Spontini in Paris.

Courtesy of Saint Laurent

The keen eye may have noticed that Saint Laurent shot his Fall/Winter 2023 men’s look on Via Spontini. Street signs are slightly blurred in the background as a model in a long black trench coat walks by.

Creative director Anthony Vaccarello returned to the Saint Laurent menswear Paris runway earlier this month with a mostly black and very soigne collection partly inspired by the legendary designer’s late personal style. showed off.

According to official documents on the building obtained by WWD, ownership has passed between several members of the same family over the years. It has a footprint of approximately 2,400 square feet and has four floors with tall, large windows on the second and top floors.

  • Contribution from Lily Templeton





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