Savage X Fenty Introduces Limited-Edition Game Day Collection – WWD

Rihanna, who will headline the 2023 Apple Music Super Bowl Halftime Show on February 12, 2023, has unveiled a limited edition Savage x Fenty collection of football-themed styles in anticipation of her performance. bottom.

Game Day’s 17-piece collection includes hoodies, sweatpants, varsity jerseys, tops, hats, beanies, boxers and bandanas.

The Super Bowl is held at State Farm Stadium in Glendale, Arizona.

Inspired by the colors of football, the LVII Cropped Jersey and LVII Hoody and Sweatpants set in cookie brown and black caviar feature bold logos on the front and back of each style. LVII’s two-tone jersey has a Savage-inspired twist with Rihanna’s signature printed on the X motif on the front, and LVII’s tee includes a Rihanna graphic that’s only visible when the tee is lifted up. increase. There are also colorful accessories such as her football-print LVII cotton boxers, her LVII tube tops, beanies, hats and bandanas.

The collection comes with a campaign that highlights Rihanna in a head-to-toe game day look featuring a black caviar jersey and sweatpants and a cookie brown beanie.

Rihanna in the campaign for the Game Day collection.

Additionally, Savage X Fenty will launch a three-day retail pop-up experience in Los Angeles from January 27th to January 29th. Customers are invited to shop the Game Day collection at a football-themed lawn-lined store. Mannequin heads and goal posts are used as clothing racks, photo moments and branded giveaways.

TP2355953-6517, PS2355727-6517, SB2355726-6517, AC2355694-7465

A look at the Game Day collection.

SB2355726-6517, PS2355727-6517, AC2355694-6517, UD2356112-6899

SB2355726-6517, PS2355727-6517, AC2355694-6517, UD2356112-6899

Sizes range from XXS to 4X and the collection is available at and retailers. Prices range from $24.95 to $89.95 for Xtra VIP members and $32.95 to $112.95 for non-VIP members.

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