Schiaparelli Opens Permanent Boutique at Harrods – WWD

Paris Schiaparelli continues to expand its retail reach with the opening of a shop-in-shop at London’s Harrods department store.

The renowned couture maison’s first British flagship store has opened a permanent space outside its boutique atelier at 21 Place Vendôme in Paris since it was reopened by Italian entrepreneur Diego della Valle in 2012. It’s the second time.

In 2021, Schiaparelli opened a permanent store in Bergdorf Goodman, followed by a temporary installation of Artistic Director Danielle Rosebery’s Fall 2022 collection at Neiman Marcus in Dallas in October. Schiaparelli’s collections are also available in online boutiques.

The 1,500-square-foot boutique on the ground floor of Harrods, which opened Friday, features a ready-to-wear selection of tailoring and eveningwear alongside leather goods, accessories and jewelry. Padlock, Secret and Face handbags are available in a variety of colors and fabrics, including limited edition styles such as the Bijou Face bag.

Delphine Bellini, CEO of Schiaparelli, said:

“Our shared sense of ultimate luxury, customer experience and the power of fantasy make this partnership a very exciting proposition. Added.

Schiaparelli’s shop-in-shop in Harrods.

Sean James Cox/Courtesy of Schiaparelli

The shop-in-shop evokes the surrealist spirit of the Maison’s home in Paris. Rosebery represents notable figures who have worked with founder Elsa Schiaparelli, including his French interior designer Jean-Michel Franck, Swiss sculptor Alberto Giacometti, and Spanish artist Salvador Dalí.

Simon Longlund, Head of Menswear and Womenswear at Harrods, said:

“From Elsa Schiaparelli’s forward-thinking designs and thoughtful silhouettes to today under the creative direction of Danielle Rosebery, Schiaparelli is a truly enchanting Maison that goes from strength to strength. ‘ he added.

Harrods has ramped up its efforts to offer limited-edition and exclusive merchandise as London struggles to attract foreign tourists due to the coronavirus pandemic and Brexit.

Since debuting for Schiaparelli in July 2019 after ten years at New York-based label Thom Browne, Roseberry has built a reputation for stark white and sometimes undulating designs studded with surrealist gold body parts. have been established. He has also created viral moments on his carpet for famous women such as Lady Gaga, Bella Hadid, and Cardi B.

Schiaparelli's shop-in-shop in Harrods.

Schiaparelli’s shop-in-shop in Harrods.

Sean James Cox/Courtesy of Schiaparelli

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