what? As skincare brand Olehenriksen prepares to celebrate its 40th anniversary, it has announced the appointment of fashion designer Anine Bing as its first Global Scandi Brand Advisor.
detail In his new role, Bing will not only create social media content for cross-brand collaboration, but also a six-part mini-series showcasing Bing’s style achievement tips and morning wellness tips on Scandinavian skin and health. take the lead.
said Rachel Berg, Vice President of Global Marketing at Olehenriksen. remaining.
By signing Anne Bing as our Global Scandi Brand Advisor and partnering with other Scandi influencers worldwide, we bring cultural diversity and a Scandinavian inspired skin wellness approach in a fresh and modern way. can be amplified with ”
why? According to a press release, “The introduction of this strategic partnership will bring the richness of Scandinavian culture, including many benefits related to Scandinavian lifestyle, wellness and skincare, and bring Scandinavian values such as hygge back to the map. prize.”
And of course, two databases and follower sets are better than one.