At Paris Fashion Week in the fall, New York design brand threeASFOUR partnered with St. Louis-based production house Stars Design Group to launch a specially curated apparel line asONE to make it accessible to a wider audience. raised.
The new collection debuts as one of the label’s most comprehensive lines to date, including gender-neutral clothing ranging from pants, tops and dresses to accessories. The goal of this collection is to make high fashion his couture accessible to more consumers in terms of price, sizing and gender inclusivity, explains Gabias Four, the label’s founder and designer. To do.
When it unveiled its Kundalini line at New York Fashion Week 2021, inspired by many of the asONE line’s creations, Asfour said the brand was looking to grow. proposed a partnership, it was a perfect fit.
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“We were ready to expand and we had someone to partner with for a while.
Founded over 20 years ago by industry experts, Stars Design Group is a leading design and production company. The company’s chief strategy officer, Emily Lane, explained that the company plays a primarily supportive role by working with major brands and retailers to help design and produce apparel. I’m here.
“We are often the silent partner behind the scenes helping bring clothing lines to life,” says Lane. And while Stars may be working well behind the scenes, the production company is involved in the entire process of bringing the line to market.
From introducing cutting-edge technology into the process with 3D animations that conceptualize each design in a realistic way, to providing all technical support for pattern making and finalizing blueprints for production. , the company’s experts work closely with the designer to see the final version of the garment. Get as close to the original vision as possible.
Maintaining the integrity of threeASFOUR’s original patterns was paramount when expanding the collection. This is a curvilinear design based on fractal geometry and exemplifies the branching effect of natural growth.
“Most natural growth is curvilinear,” says Asfour, pointing to the branching nature of the veins and muscles that make up the body’s systems. “The body is basically curvilinear growth and builds its outer garments according to its growth and energy.”
In design, cut and pattern, the asONE collection deliberately features imagery intended to raise awareness about plastic pollution and the plight of marine life. And while clothing materials are still primarily textiles made from petrochemicals, Mary Ruppert-Stroescu, Stars’ resident designer and associate professor of fashion at the University of Washington in St. Louis, said: , the production process as lean as possible.
Ruppert-Stroescu’s patented process, dubbed RECLEM, allows the waste accumulated from the production process (mainly runway scraps) to be recycled into new garments.
“What I do is sew small strips of fabric onto a biodegradable surface,” she says. , the biodegradable white stuff disappears when you wash it, so place the new fabric inside the pattern piece.”
Ruppert-Stroescu explains that threeASFOUR has a tradition of creating pieces with a message, which has made the label a leader around sustainability in fashion.
The asONE collection will be available to the general public in spring 2023 in various specialty boutiques worldwide and can be ordered online directly to consumers.
Stars Design Group, 1301 Gravois Ave., St. Louis, 314-771-9152, starsdesigngroup.com
threeASFOUR, New York, 212-203-3269, threeASFOUR.com
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