Tail-blazers: fashion houses turn to pet clothing as ‘humanisation’ trend grows | Fashion

A Gucci hat made in Italy in pink bouclé wool, a Celine travel bag with calfskin trim, and a gold spiked (waistbag) purse. But these aren’t just the designer’s fashion his items. Made for customers with four legs and a tail.

Last year, a number of fashion houses such as Gucci, Celine, Tommy Hilfiger, Hugo Boss and Christian Louboutin launched products for pets. Dolly Parton will also launch her own line of dog clothes in 2022 under the name Doggy Parton.

And even the catwalk (or dogwalk?) has found a space for your furry friend. , was PittiPets, a new event dedicated to cat and dog clothing, accessories and homewares.

Antonio Cristaudo, Director of Pitti Immagine, said: “Strong consumer demand has created a growth market.”

The global pet clothing market is expected to reach $7 billion by 2032 with an annual growth rate of 5%. Animal clothing sales increased by 21% from 2019, and average owner spending increased by 9%. A dog has the largest wardrobe, making up his 60% of the pet clothes that owners buy. In the UK alone, he will exceed £7.5 billion in annual spending on pets in 2020, according to the Pet Food Manufacturers Association, with more than 34 million pets in the UK.

Some of the new products are inspired by the designer’s own pets. Gucci’s Jumpers, Coats, and Travel His Career collections were created with Creative His Director Alessandro Michele’s Boston His Terriers, Bosco and Osco, in mind. A series of Celine leashes, poop bags, his pouches and bowls designed by Hedi Slimane were made for his Labrador, Elvis.

This is not just a luxury fashion trend. High street brands such as H&M also make clothes for dogs. Chris Corbin, director of commercials for the UK’s largest pet care chain Pets at Home, says Dog has seen sales of his jumpers and hoodies increase by more than 60% year-on-year. “This is due to the increasing number of pet owners and pets becoming an integral part of the family in an increasingly humanized trend.”

The changing demographics of pet owners are driving this trend. About two-thirds of people in the UK who have recently acquired a pet are between the age of 16 and her 34. These Millennial and Generation Z owners tend to treat their pets as extensions of their human family and are more likely to purchase food, accessories and other merchandise for them. Clothing similar to products you buy for yourself.

Ileana Ciamarone, co-founder of sustainable Italian pet brand Omniagioia, uses recycled materials and 3D printing to create dog bowls, jumpers and coats. Ecologically sound products that reduce a pet’s carbon footprint are gaining popularity, she says. “The pet care market consumes a lot of plastic materials, so it was our goal to reduce that by using 100% recyclable materials. There is also a minimalist aesthetic for those who like

The interest in animal clothing coincides with the rise of pet influencers on Instagram and TikTok. Italian Greyhound Tika the Iggy and Italian Greyhound Chihuahua mix Booby Billy are leading social media with brand deals and fashion collaborations.

Tea Kainu is the CEO of Paikka, a Finnish pet clothing brand exhibiting at PittiPets. She has been making coats for her dogs since she was 14 and believes dog clothes should be viewed in the same way as human fashion. “You can design products from a dog’s perspective, but they can still be fashionable. Also, clothes should be in department stores and lifestyle stores, not Pet-Her stores,” she says. .

“Why wouldn’t you want to buy your furry friend’s winter jacket at the same place you buy it for yourself? And in the best-case scenario, those jackets would match.

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