The Biggest Fashion & Retail Controversies of 2022, End of Year Review – Footwear News


From everything Kanye West did this fall to some major campaign disasters, the fashion industry has had its fair share of scandals this year. summarize eight of the controversies.

All about Kanye West

Rapper-turned-designer Kanye West (now known as Ye) has been making headlines throughout 2022, from dating Julia Fox to launching collaborations with Balenciaga and Easy Gap. But West’s star fell almost overnight this fall when the designer showed off a “White Lives Matter” t-shirt at Yeezy SZN 9’s surprise show at Paris Fashion Week. That was followed by a number of actions on West’s part, in which he made anti-Semitic comments and claimed that LVMH executive Bernard Arnault had killed Virgil Abloh. has caused West to lose several big deals, including ties with Adidas, Gap, and Balenciaga. The spiral continued for months.

Balenciaga campaign scandal

Balenciaga filed a lawsuit last month against the production company that created a scandalous advertising campaign featuring a Balenciaga x Adidas hourglass bag in documents related to the 2008 U.S. v. Williams Supreme Court ruling on child pornography law. . In the lawsuit, which was dropped by the brand, Balenciaga was suing North Six and its agent and set designer Nicolas de Jardin for $25 million for “substantial damage” the campaign caused to the luxury fashion house. The suit follows another controversial ad released around the same time, featuring children posing with handbags shaped like teddy bears in bondage gear. I was. Balenciaga withdrew both campaigns and apologized in a statement outlining some of the actions the brand is taking forward in creating the campaigns.

Dior seeks compensation from Valentino after Rome couture show

In July, Dior claimed that Valentino’s couture show, which took place in the Spanish Steps and nearby streets, caused chaos in a boutique in the Italian capital. In the letter, the French brand demanded compensation for lost revenue at its stores. This is on the corner of Via Condotti, facing the Spanish Steps where onlookers gather to catch a glimpse of the displays. Dior demanded that he make payment within 15 days from the date of the letter. A week later, Dior asked Valentino to ignore an earlier letter demanding monetary compensation of €100,000, citing the “cordial relationship” and “mutual respect” between the two luxury houses. rice field.


Valentino Fall/Winter 2022 Women’s Haute Couture collection presented at the Spanish Steps in Rome on July 8, 2022.

Credit: Stefano Costantino / Mega

Kim Kardashian’s Marilyn Monroe Met Gala Dress

Kim Kardashian sparked controversy at the 2022 Met Gala in May. Famous for singing “Happy Birthday” to President John F. Kennedy on his 45th birthday in 1962. The dress was loaned to the star by the Ripley’s Believe It or Not Museum, provided it was unaltered. So Kardashian said she lost 16 pounds in three weeks to match the dress, drawing criticism from nutritionists, body positivity advocates, and celebrities like “Riverdale” star Lili Reinhart. On the Today show, she took the time to deny accusations of damaging her dress, stating that she only wore the dress for three to four minutes while walking on the carpet.


Kim Kardashian at the 2022 Met Gala celebrating 'In America: Anthology of Fashion' held at the Metropolitan Museum of Art in New York City on May 2, 2022.

Kim Kardashian at the 2022 Met Gala celebrating ‘In America: Anthology of Fashion’ held at the Metropolitan Museum of Art in New York City on May 2, 2022.

Credit: Christopher Polk for Variety

Sustainable Collection by Kourtney Kardashian-Barker Boohoo

Kim’s sister, Kourtney Kardashian-Barker, made not-so-friendly headlines this fall when British fast-fashion brand Boohoo announced a new sustainability-focused collaboration with a reality star. The partnership, which sees Kardashian Barker as the face of the company’s two sustainable collections, received a barrage of backlash online when it was announced. Fast fashion has traditionally had a negative impact on the environment through overproduction and consumer waste. Boohoo’s line seeks to fight from her two vintage-sourced styles and her settling for recycled textiles, sequins and polyester, traceable materials, and transparent information about the creation of her garments. . Kardashian Barker took to Instagram last month to speak out against the negative comments and ask the experts for suggestions. From working experience, they do too,” the reality star wrote. I’ll explain…it all starts now!!”


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Kourtney Kardashian attends the Boohoo Fashion Show by Kourtney Kardashian Barker during New York Fashion Week at The High Line in New York City on September 13, 2022.

Credit: Photo by Jamie McCarthy/Getty Images on Boohoo

Banksy seems to encourage fans to steal from speculation

Last month, notorious street artist Banksy appeared to encourage his Instagram followers to steal items from London’s Guess clothing store, claiming the company used his image without permission. In a post that has since been deleted, the famous graffiti artist wrote to her 11.5 million followers: Banksy posted a photo of his display in the window of his Guess store in London’s Regent His Street, showing several items from the capsule collection with the word ‘Brandalized’ on it and ‘Flower’. Thrower”, “Queen Ziggy”, “Flying Balloon Girl”, etc. After Banksy posted a message on her Instagram, the BBC reported that Guess had closed the store, put security guards outside, and covered window displays.

Gucci Under Fire Harry Styles Campaign

Gucci received backlash from social media users earlier this month over an ad campaign starring Harry Styles and promoting a collaboration campaign for Ha Ha Ha. In the ad, the singer can be seen wearing a teddy bear graphic t-shirt and pants and posing on what appears to be an undersized mattress. But Gucci has now faced criticism for props on set, with some comparing it to the aforementioned controversial Balenciaga campaign. The campaign was brought to life under Creative Director Alessandro Michele. He has since left the company: In November, Kering announced that the fashion designer, who has been Gucci’s creative director since 2015, is leaving the brand for good.


gucci harry styles mattress

Harry Styles stars in the Gucci HA HA HA campaign released in November.

Credit: Courtesy of Gucci

Canadian retailer La Maison Simons controversial euthanasia campaign

La Maison Simmons, more commonly known as Simmons, made headlines in October for all the wrong reasons, following the announcement of a campaign focused on euthanasia. posted a video on the site titled “All Is Beauty”. This three-minute clip of her was posted the day after her terminally ill patient, 37-year-old Jennie Farr, lost her Hutch. In the clip, Hatch claimed what is known in Canada as “fatal medical assistance.” Hutch talked about her life and death and how she sought beauty, nature and connection in her final days. According to a Simmons spokesperson, the company ended it after Simmons received criticism for its campaign.



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