If 2022 is the year Web3 found its footing, 2023 is likely to be the year Landscape officially takes hold. Over the last 12 months, big names and projects like Nike x RTFKT and Tiffany’s Cryptopunks have taken the helm across the virtual space. Today, a new trend cycle is already emerging, showing what to expect in a year where luxury and the metaverse could explode. still daily report We’ve rounded up the key themes and predictions to watch for 2023.
Bridging the gap between physical and digital is key to mainstream adoption
The future direction is the ambiguity between virtual and reality. Over the last year, many have taken advantage of the Metaverse as a way to bridge the gap between physical and digital limitations. Physical collections and interdimensional experiences proved to be popular avenues.
“In 2023, we expect more research to blur the lines between physical and digital, and more efforts to bridge the gap between the mainstream and Web3 communities,” said NFT. Zagabond, founder of Project Azuki, explains. He believes brand mascots will play an important role in furthering this quest.
Like virtual idols, these Web3 native spokespersons have the ability to break mainstream appeal through brand partnerships and ambassador roles, paving the way for new opportunities beyond traditional influencer marketing. “These mascots are key to storytelling, which is also a major trend we’ll see in his 2023 and beyond,” he says. “Web3 technology enables brands to tell better stories. The sooner brands realize this, the stronger the community.”
Gmoney’s crypto lifestyle brand 9dcc is redefining luxury with ‘networked products’, each with an embedded NFC tag to prove authenticity. Photo: 9dcc.
Phygital Products Need Rebranding and a More Sustainability-Focused Strategy
2022 was the year phygital took the fashion world by storm with drops from Prada, Givenchy and Tommy Hilfiger. But unlocking real-world value has been a daunting task. Moving away from the product this year and instead honing in on achieving luxury standard quality is what takes the brand to new heights on its digital roadmap.
Luxury fashion consumers are more interested in the digital space than ever before. Many people are hesitant to invest. To tackle this, brands are faced with finding the golden ratio of creating merchandise that brings their online identity into the physical realm while maintaining renowned quality standards.
Prolific NFT collector turned designer gmoney uses his platform. 9dcc, combats this challenge head-on by working to redefine virtual space. Designers have replaced undesirable jargon like “phygital” with more sophisticated terms like “networked product,” prioritizing quality clothing over one-off gimmicks. to the online market.
“Generation Z and Generation Y will account for almost half of the luxury fashion market in just a few years, so luxury brands are looking to not only reach new audiences, but create memorable experiences that will last for the long term. said Hambro, co-founder and CEO of Web3 data platform GEEIQ. “The phygital dimension of luxury goods bridges the gap between online and offline environments, future-proofing brands while making them accessible to new buyers.”
Our commitment to sustainability is also central to this dialogue.Rising phygital trends run the risk of leading to overconsumption, so it will be interesting to see how brands address this through their own commitments. cult & rain has already demonstrated how Web3 native companies can implement sustainable practices. The brand’s zero-stock, made-to-order strategy reduces the risk of overstocking and avoids wholesale waste.
Web3-first brand MNTGE is tapping fashion’s lucrative vintage and resale market through its digital twin and blockchain technology. Photo: MNTGE.
Improved Infrastructure Facilitates Seamless Product Reliability and Resale Program at Web3
As part of this trend, more brands are turning their attention to implementing techniques to prove authenticity and reduce opportunities for counterfeiting. ambush We have integrated a physically backed token (PBT) “bean” chip into our assets and enhanced our exclusive blockchain ownership verification technology.
“As we continue to move past the Metaverse hype, it can no longer be all gimmicks. Phygital products are more than just branding opportunities, they are a sensible, long-term strategy that delivers real value to buyers. should be part of the increased adoption curve for these products by introducing new consumers to the concept of Web3 and the Metaverse with improved infrastructure, verifiable products and better certifications We could do that,” continues Hambro.
The evolution of the metaverse has increased the demand for infrastructure that can also demonstrate its position in Web3. The evolution of blockchain technology not only makes it easier for consumers to verify their assets, but also opens up new opportunities for resale models and secondary value.
Improved blockchain technology will help luxury resellers keep Web3’s ambitions on track. As in the offline world, provenance and rarity are attractive selling points for Web3 luxury consumers.This is a company such as a digital native vintage label MNTGE Already recognized.
The yet-to-be-launched brand has already made waves across the industry after announcing that it would be bringing one-off archival works to the Metaverse through its digital twin. We are not only pioneering new technological possibilities, but also innovating markets that prove promising qualifications. In 2021, the vintage fashion market will It will exceed $96 billion in 2021, and this number is estimated to more than double by 2026.
A Digital Fashion Marketplace Is A Luxurious Way To A More Accessible Future
The immersive virtual shopping experience will launch in 2022, allowing consumers to try on outfits, unlock products and tap into brand storytelling through gamified activities and incentives. This year the trend continues, with traditional e-commerce models evolving into more exciting, engaging and interactive models.
A digital fashion marketplace is also on the agenda for 2023. The likes of DressX and Meta’s Avatars Store made headlines last year, but mainstream appeal may crack this year.at roblox “2022 Metaverse Fashion Trend Report” Since November, nearly three in four respondents say they spend money on digital fashion, and more than one in four have already spent between $20 and $100 or more on a single virtual item.
As the metaverse becomes more interoperable, consumers will be able to show off their virtual purchases (on their avatars and themselves) on various platforms such as Instagram, Decentraland, Sandbox and Roblox. The digital fashion marketplace will satisfy his online marketplace craving for luxury goods thanks to a more affordable and accessible price range.