Amsterdam – (business wire) — Tommy Hilfiger owned by PVH Corp. [NYSE: PVH]is pleased to announce the five finalists for 2022. tommy hilfiger fashion frontier challenge Selected from 259 applicants from global startups to scale-ups. The fourth edition of the program expands the brand’s sustainability vision to ‘Waste Nothing and Welcome All’ to historically marginalized groups including Black, Indigenous and People of Color (BIPOC), individuals with disabilities and women. It aims to expand entrepreneurship. To develop the community by building a more inclusive fashion industry.
After a multi-step, year-long process, applications were thoroughly vetted by internal and external experts based on a set of dedicated criteria, including potential social impact and market growth. Last month, his five finalists completed a design sprint with experts at Tommy Hilfiger’s global headquarters in Amsterdam. In this step, each finalist presented his most pressing business challenge, and working with experts he developed a working solution over the course of a week. In the final phase of the program, five finalists will pitch their business concept to a panel of business and sustainability leaders, including Tommy Hilfiger and activist Halima Aden. Tommy Hilfiger Fashion Frontier Challenge Finale on February 9, 2023.
“In moving to the 4th edition, tommy hilfiger fashion frontier challenge We know there is still work to be done to achieve diversity and inclusion in fashion,” said Tommy Hilfiger. “When we work together and unite, we spark important catalysts for change, and only together can we foster this long-lasting impact. We are committed to using our platform to give new talent a voice so that the industry as a whole can evolve the way we think, build and create.”
The five finalists are:
- Care and Wear: An innovative New York-based healthwear company that creates adaptable, accessible clothing, recovery bras, patient gowns, scrubs and more to help everyone feel more human during hospitalization. By doing so, we bridge the gap between fashion and function.
- IDA Sports: A British company that designs footwear and soccer cleats specifically to improve performance, comfort and safety for female athletes.
- koala: A UK initiative to design comfortable, affordable, soft upper limb prostheses made like clothes for people of all ages while providing a community of peer-to-peer support.
- touch: A Dutch-American technology brand that transforms music into vibrations for the deaf community and develops and manufactures smart clothing that makes music more inclusive for the deaf.
- Mona Bondu: A start-up company established in Bangladesh to provide accessible and affordable mental health and wellbeing services for all, especially garment factory workers, women and youth through professional counseling, workshops and training. I’m here.
The judges overseeing the final event are:
Principal Designer Tommy Hilfiger
Martijn Hagman, CEO of Tommy Hilfiger Global and PVH Europe, said:
Halima Aden, former model and activist
Esther Verburg, EVP, Sustainable Business and Innovation, Tommy Hilfiger Global and PVH Europe
Adrian Johnson, Media Entrepreneur, Adjunct Professor of Entrepreneurship at INSEAD
Katrin Law Managing Director, Fashion for Good
Yvonne Bajela, Investment Partner and Director
A cash prize of €200,000 will be distributed to the top two winners to support their ventures, along with a year of mentorship opportunities from Tommy Hilfiger and INSEAD experts, as well as eligibility to attend INSEAD courses. The finalist voted as “audience favourite” by Tommy Hilfiger Associates, she will also be awarded €15,000.
Martin Hagman, CEO of Tommy Hilfiger Global and PVH Europe, said: “Driving change is part of our brand DNA. With every new edition, Tommy Hilfiger Fashion Frontier Challenge We reaffirm our commitment to expanding the work of great entrepreneurs who can play a key role in our journey towards creating a better fashion industry.
Tommy Hilfiger’s mission is to become a leading sustainable designer lifestyle company that “wastes nothing and welcomes all” through creating products, managing operations and connecting with communities and stakeholders. . For more information on Tommy Hilfiger’s commitment to sustainability, powered by PVH’s forward fashion strategy, please visit https://global.tommy.com/en_int/about-us-corporate-sustainability.
More information about Tommy Hilfiger Fashion Frontier Challenge Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.
almost Tommy Hilfiger
Tommy Hilfiger has been one of the world’s most recognized premium lifestyle brands, inspiring and uplifting consumers since 1985. The brand creates iconic styles that live at the intersection of the classic and the new, created in collaboration with people shaping cultures around the world. Tommy Hilfiger Celebrate the essence of classic American style with a modern twist. Tommy Hilfiger provides the highest quality and value to consumers around the world. Tommy Hilfiger When tommy jeans A wide range of collections including men’s, women’s and kids’ sportswear, denim, accessories and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.
of global retail sales Tommy Hilfiger With product sales of approximately $9.3 billion in 2021, the brand is supported by more than 16,000 employees worldwide. Tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee the focused approach to expanding the brand’s global relevance, presence and long-term growth.
About PVH Corporation
PVH is one of the world’s largest and most admired fashion companies, connecting consumers in over 40 countries. Our global iconic brands include: calvin klein When Tommy HilfigerOur 140-year history is built on the strength of our brand, our team and our commitment to moving fashion forward forever. That’s our power. That’s the power of PVH.
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