Victor Glemaud’s New Line, a Promotion at Sachin & Babi – WWD

Victor’s Launch: Victor Gremaud launches HSN’s new exclusive label, VG Victor Gremaud.

Known for his signature knitwear, the Size Inclusive collection offers sizes from XS to 3X. This line features knit sweaters and dresses that emphasize movement and figure.

“Clothes that bring joy and put a smile on everyone’s face,” said Victor Glemaud. “That’s why it’s important that the new VG Victor Gremaud apparel line is accessible to all in order to spread joy to a wider audience, and HSN is the best partner to do that. .”

The line features bright, bold colors and design elements like whipstitch asymmetric hems, stripes, polka dots, and color-blocked geometric designs, all priced under $100 in the launch collection.

Bridget Love, general merchandise manager and vice president of merchandising at HSN, said: “Victor features designs in all shapes and sizes, with bold prints and flattering silhouettes to help our customers refresh their wardrobes for the new year.”

The VG Victor Gremor line will be available on HSN.com starting Thursday. On Saturday, Gremaux will be launched live on HSN and its streaming platforms. Glemaud will be back with his second collection in February. It’s an ongoing collaboration.

Haitian-American designer Glemaud launched his namesake designer collection of statement knitwear in 2006. His collections are sold at retail outlets such as Saks Fifth Avenue, Revolve, Farfetch, Intermix and Shopbop.

Fall 2021 also saw a successful collaboration with Target. — Lisa Lockwood

Top jobs: Sachin & Babi promotes Amy Riordan to Chief Executive Officer (CEO). This is the new role for womenswear brands with a focus on evening, special occasion and bridal wear.

A former head of marketing, Riordan oversees the brand’s strategic direction, working closely with the husband and wife team and founders Sachin and Babi Alwalia to grow the brand, launching its bridal business last spring. re-entered the

Sachin Ahluwalia said:

A spokesperson said, “The position of CEO is a new role within Sachin & Babi. Prior to Amy’s appointment, Sachin Ahluwalia was president and co-founder in charge of all operations.” With Amy taking a larger role in defining and executing direction, his responsibilities will continue.”

Riordan joined Sachin & Babi in 2019 as Senior Vice President of Marketing, E-Commerce and Wholesale. Earlier in her career, Riordan served as Chief Experience Officer at Curete, a luxury womenswear startup, where she was responsible for the architecture, brand messaging, voice, and positioning of her brand across channels. rice field. Prior to that, she worked for Crabtree & Evelyn, Undies.com and Tanner Companies. — David Moyne

new year new job: Outerwear performance and lifestyle brand Merrell has appointed Jessica Adler as Vice President of Sales.

Adler will be responsible for Merrell’s U.S. wholesale strategy, joining the brand’s senior leadership team and reporting to Chris Hafnagel, Global Brand President.

“Jessica is a great addition to the Merrell team. She brings a collaborative leadership approach and depth of retail experience that builds strong customer partnerships and brand affinity and growth.” Having a dynamic and accomplished leader like Jessica will continue to help Merrell advance the brand’s vision and achieve its growth aspirations.”

Prior to joining Merrell, he spent 10 years in sales leadership roles for brands such as Levi, Strauss & Co., Psycho Bunny and Diesel USA. In these roles, she was responsible for leading strategic and transformational initiatives.

“Merrell is an outdoor brand loved by millions and we are thrilled to have the opportunity to introduce Merrell to even more fans in the future. Inspired by a brand vision rooted in getting outside and enjoying nature,” said Adler. “A key part of helping brands achieve this goal is to ensure that they can offer adventure-ready, innovative products in the right channels, wherever and whenever people are ready to go. It’s about being able to sell where you love to shop.” — LL

From feet: Fit technology solution provider Volumental is rolling out a new self-service version of its AI-powered foot scanner. “Designed specifically for a shopper-driven in-store experience, customers can take their foot measurements with the click of a button and receive the best shoe recommendations right on their mobile phone,” the company said. It makes choosing and buying easier. Shoes.”

The launch will begin with beta testing by Under Armor at select retailers, outlets and brand houses in the sporting goods segment sometime this year.

The value proposition of this technology benefits both customers and retailers. To date, Volumental has scanned 36 million feet, and its data shows that foot scanning “improves the customer experience, with scanned shoppers making purchases at twice the rate of non-scanned shoppers and 32.5 % yielding a high average transaction”. He added that the results also showed a 25% reduction in returns.

Alper Aydemir, CEO of Volumental, said the self-service scanner “will bring the same technology that specialty shoe retailers have enjoyed to more retail segments.”

“Having worked with footwear retailers across a variety of store formats, service environments and staffing models, we have recognized the need for an innovative, easy-to-use, and self-serve shopping experience for shoppers,” said Aydemir. This solution takes the guesswork out of the entire fitting experience, helping shoppers make smarter, faster purchasing decisions and get better results.”

In addition, personalized recommendations will “create a more engaging customer experience, help retailers manage inventory in a smarter way, and solve the problem of high volume returns facing the industry.” It helps.”

The company said the self-service scanners will be installed in dedicated co-branded spaces in stores. “The touchscreen not only provides usage instructions to the customer, but also provides near-instantaneous personalized size recommendations on brands and styles that fit perfectly,” he said. . — Arthur Zatzkiewicz