White Milano Trade Show Set for Feb. 24 to Feb. 27 – WWD

New Designer in White Milan: White Milan, a trade fair for ready-to-wear and accessories, is preparing to host 300 brands and several projects from February 24th to 27th in the Italian fashion district Tortona.

‘Facing the New’ is the title of this year’s trade show campaign entrusted to photographer Arash Radpur.

Radpour is inspired by the recently completed genome map by experts, which records the unique characteristics of each human being. For this reason, he chose his four unknown figures, whose images in the video change and morph into each other, representing a global society.

Indeed, a key element of the White Milano concept is the enhancement of the ethnic and cultural diversity of the brands and designers included in the edition. For example, thanks to the scouting by the White team and the president and founder Massimilianobitzi Secret Room his project, which promotes the work of international designers, will again be at the fair.

At a press conference held on Tuesday, Bizzi referred to the event as a venue for a strong international brand mix, emphasizing the importance of innovation and ‘choice’. [of designers] We focus on quality and uniqueness. “

Among the brands and designers bowing at White Milano are American luxury brand Romeo Hunte and Nigerian-born Scottish designer Orubii Thomas.

Also notable is the presence of six North American Native designers. This was announced thanks to the collaboration with the Canadian Embassy and her IFA (Indigenous Fashion Art Programme).

Innovation Norway will present five brands from Norway in collaboration with the Norwegian Fashion Hub in the Expo White Section. Focus on creativity and sustainability to promote a better lifestyle for the environment and employees.

After the Chinese government eased restrictions in December, organizers hope buyers from China will return to White Milan and smaller brands will connect with the Chinese market.

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