Three women-owned businesses have opened new retail outlets at The Royal Poinciana Plaza.
La Vie Style House, Hill House Home, Minnow opened Thursday in The Current, a 2,468-square-foot space in the Hibel House building at 150 Royal Poinciana Way.
Carina Donoso, senior director of retail experiences and incubation at WS Development, which operates the Royal Poinciana Plaza, said the building, formerly used by Sotheby’s, will allow shoppers to explore three boutiques under one roof. Transformed into a retail space that provides the opportunity to
Donoso said, “We’re very proud to present a collection of all-woman-owned businesses at The Current, and we think shoppers will especially appreciate the merchandising mix of these great retailers.
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Launched in 2018 by WS Development, The Current is a retail incubation concept aimed at providing flexible and experimental opportunities for both retailers and brands, said Donoso.
The Royal Poinciana Plaza is the concept’s second location. The first store was located in Boston’s Seaport and has produced over 90 brands including Glossier, Studs, Havenly, Dada Daily and Baked by Melissa.
Palm Beach showcases three businesses that primarily focus on fashion.
La Vie Style House is a luxury lifestyle brand specializing in kaftans, wraps, shirts and dusters for women.
Hill House Home is a fashion and lifestyle brand that includes women’s clothing, accessories, shoes and jewelry.
Minnow specializes in men’s, women’s and children’s clothing, swimwear and accessories.
Royal Poinciana Plaza General Manager Lori Berg said all three businesses were a perfect fit for Royal Poinciana Plaza and The Current.
“Retailers are looking to Palm Beach and the interest in acquiring space here at The Royal has been immense,” Berg said. Here are some that don’t have a physical store yet in our market area.
“Hill House Home, La Vie Style House and Minnow are exceptional. I think our Palm Beach community enjoys shopping for these selections.”
Jamie Coulter, co-founder of La Vie Style House, said she is excited to introduce her brand of women’s fashion and accessories to Palm Beach shoppers. is operating. One in Dallas and one in Houston.
“No one can do it better than the women of Palm Beach,” said Coulter. “
Nell Diamond, founder and CEO of Hill House Home, said The Current is the perfect place for her brand, which also operates stores in New York City and Nantucket.
“I’ve been a huge fan of the developments they’ve been doing there,” she said. ”
Minnow founder Morgan Smith said she is excited to create a new home on the East Coast for her Newport Beach, Calif.-based company. Palm Beach is her second location for the brand.
“Florida’s lifestyle captures much of our brand ethos: warm personality, coastal charm and magnetic energy,” said Smith.
Noting that 30% of Royal Poinciana Plaza’s businesses are women-owned, Donoso said it was important to showcase women-owned businesses during the first season of The Current in Palm Beach. .
“For the first season of The Current at the Boston Seaport, our mission is to shine a light on incredible women-owned businesses and give them a platform in our growing and bustling neighborhood. “When we opened in 2018, there were a total of nine businesses founded by women. Our goal was to maintain this tradition of openings at The Royal Poinciana Plaza. Style, Hill House, Minnow to the Island.”
The shop is now open Monday through Saturday from 10am to 6pm and Sunday from 11am to 5pm.
For more information, please visit www.theroyalpoincianaplaza.com/business/the-current.
Jodie Wagner is a journalist for the Palm Beach Daily News, part of the USA TODAY Florida Network. You can contact her at jwagner@pbdailynews.com. Please support our journalism. Subscribe now.
