“Yellowstone” influenced Western fashion trends among suburban fans of the hit series.
Many of the show’s viewers live far from the Montana meadows where “Yellowstone” is set, and dress like the series’ rancher characters.
New Yorker Ryan Capalvo told The Wall Street Journal, “I definitely have a very Western style in my wardrobe.
Capalvo, a social worker in Dobbs Ferry, New York, said he was a big fan of “Yellowstone” and began emulating the character’s style shortly after the show debuted in 2018.
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“Once the show started, I was obsessed with cowboy boots,” he told the WSJ, adding that he now has five pairs.
Capalvo told the outlet that her love for the show led to her throwing a bachelorette party in Montana.
“I forced all my friends who haven’t seen much of the show to come with me and pretend to be cowboys for five days,” he said.
“Yellowstone” is a neo-Western drama that follows the powerful John Dutton (Kevin Costner), who owns the largest ranch in Montana, and his family. The show, which recently wrapped the first half of its fifth season, is the most-watched scripted series on television.
The series focuses on rancher families, with characters in cowboy hats and boots, blue jeans, denim shirts, suede jackets, snap-button shirts, flannels, patterned bandanas, and leather belts with large buckles. often wear western clothing.
“Yellowstone” is set in the American West, but the show and the fashions of its characters captivate audiences around the world. German fan Vince Schnek told the WSJ, “When I saw the show from the beginning, I could see myself in style right away.
A 33-year-old student in Cologne, Germany, said he recently purchased a Filson jacket with a shearling collar because it resembled the one worn by ranch minion Lloyd Pierce (Foley J. Smith) in the show.
“People want to look and live like Dutton,” Jill Martin, owner of Shop the Scenes, told the WSJ.
Shop the Scenes is a website where people can purchase clothing and accessories worn by characters in shows such as Yellowstone, Emily in Paris, Yellowstone Prequels, 1883 and 1923. “Yellowstone Executive Producer David C Glasser co-founded this website.
“Cowboy couture is cool,” added Martin. She frequented the website for the $995 faux lynx fur coat worn by John’s stubborn daughter Beth Dutton (Kelly Reilly) when she married ranch minion Rip Wheeler (Cole Hauser). I pointed out that it was sold out at
Greeley Hat Works owner Trent Johnson makes the “Yellowstone” cowboy hat and sells replicas in his store. “I sell ‘Yellowstone’ hats all over the world. Japan, Australia, all these places.
Johnson worked with Ruth E. Carter, who was the show’s costume designer for the first season, to create individual styles for each character.
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Johnson said that styles modeled after the cowboy hats worn by fan favorites John and Rip often sell out.
Stetson, a well-known cowboy hat maker, has also seen a significant increase in demand. Tyler Torreson, the company’s vice president of marketing, told the WSJ:
Torreson said that Western styles were already on the rise before “Yellowstone” premiered, but that the show “helped shed light on something that had been there all along.”
Influenced by the show, Stetson hired Luke Grimes, who plays Keith Dutton, as the face of the fragrance line. In 2021, denim company Wrangler will launch a line of “Yellowstone” inspired apparel. The company has unveiled his new November 2022 collection.
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Costner recently won the Golden Globe Award for Best Actor in a Drama Series for Yellowstone. This was the first Golden Globe nomination the show received. “Yellowstone” is scheduled to air the second part of the fifth season this summer.